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Open Leadership: How Social Technology Can Transform the Way You Lead (J-B Warren Bennis Series) [Hardcover] [Paperback]

Charlene Li (author)
4.2 out of 5 stars  See all reviews (12 customer reviews)

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  • Paperback
  • Publisher: unknown (2010)
  • ASIN: B003NTFH7G
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • See Complete Table of Contents

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Though-provoking, but rather pushing an agenda 29 Oct 2010
By David Burton VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I'll start with the best bit - Chapter 9. This promotes the idea that the changes with the greatest potential rewards also tend to have a significant risk of failure, and as a result, failure needs to be handled sensibly, without unnecessary persecution and blame.

It's also the main chapter that does look at all at what to do when things go wrong. While the rest of the book talks about how to evaluate how open you are as a company and as a manager (the assumption throughout the book being that you are relatively senior in the company, not a social networking evangelist lower down the ladder), and benefits that you can see from being more open, there is a shortage of discussion of how it can go wrong.

Throughout the book there are plenty of discussions of open strategies followed by companies like Dell (in fact Chapter 10 reiterates most of them a second time), highlighting how a company managed to become more responsive and more able to deal with an unfolding crisis through being more open.

My main issue is that it doesn't apply the same treatment to the flip side - what issues have arisen because a company became more open, what the risks really are, and how the companies being discussed addressed that. It's too focussed on promoting the open leadership style.

A slightly more minor issue is that it's very focussed on large brands and companies - the kinds of ones where an issue written about by a blogger might manage to hit the news sites. I've no doubt that the majority of execs looking at books like this work for rather smaller companies, where that kind of exploding negative publicity is much less likely, yet there was no discussion about how different sizes of company might as a result have different pressures to be more open.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Professional Openness at its best! 28 Jun 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Open Leadership is for corporate leaders and executives who want to lead through the openness (transparency) of social media technology. If a company wants to succeed it needs to "let go" and adopt the right approach to effectively improve communication channels through the empowerment of all involved. This attitude, of optimistic confidence -- used professionally-- can assist leaders in reaching out to all executives, employees customers (current and prospective) in a way of which builds relationships and a sense of belonging and honesty across social networking sites such as Facebook, Twitter and other online sites and blogs.

Author, Charlene Li, teaches us that with the right mindset, skills and traits a strategy involving relationship building, integrity and select openness leaders can increase public awareness to form an online community that really works. By creating an open culture, which encourages risk, yet also supplies the survival skills needed to recover from a failure should they be needed.

This book takes a detailed look into how to produce a fun, but structured openness online through open leadership and collaboration. If you are a leader looking to take this route, this is the book for you. I've learnt a lot from this and thoroughly enjoyed the examples of well-known leading brands she mentions when highlighting their progress as they adopted these very ideas.
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1 of 1 people found the following review helpful
By Mr. G. Carroll VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Two years ago Charlene Li and her former colleague Josh Bernoff published a book called the Groundswell, which helped to explain to marketers how social media affected consumers relationships with organisations and brands for marketers. The book became a must-read for marketing directors around the world and helped many of think about how they thought about opening their marketing activity to online.

This time around Li's target audience is the managing director or CEO who wants to get some ideas on how they get their arms the social world putting in place organisational changes to address the social world. Only part of the book is about social media, much of it would ring true to students of modern management theory with themes of transparency, empowerment, bottom - up management and `open' organisations. All of which as themes pre-dated the social media explosion, but have been further validated by it.

Li continues to write an an accessible, easy-to-read style. If you know your Facebook from your Twitter, this probably won't tell you anything that you don't already know, but it will give you a structure to hang all your knowledge on. However it is worthwhile reading if you want to know what ideas the boss is likely to be kicking around next.
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1 of 1 people found the following review helpful
By Mr. S. R. Dhain VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Firstly, Id just like to say that it'd be a great experience to meet Charelene and have brunch with her. Why do I say that? Well, her style of rhetoric is ENGAGING. Some may say that's essential for a writer, which i concur. However, when writing about subjects such as marketing and newer technology based concepts related to working methodologies, a lot of related material can seem like hard work simply cause it can become a bit dry and arid in its tone. It's not the fault of any writer per se, but more the subject at hand. Marketing and business, like maths, is something that is best learned BY DOING, rather than sitting through hundreds of pages READING about the subject. This perhaps explains why a lot of marketing seminars are so popular. Business is about REAL TIME interactivity, so seminars are usually pacey , and (hopefully) interactive and/or engaging.

Charlene Li's OPEN LEADERSHIP was of interest to me as i run a couple of businesses. Not on the scale of the organisations mentioned in the book, but for all my embracing of technology - which im currently addressing in an article for an american publication - I also used to find that social networking was sometimes bit flakey in execution, and could be a little more than an aimless self aggrandising tool without "bottom line" rewards. Maybe that's still a prevalent attitude to business and self promotion, which has its plusses and obvious minuses, but in this day and age, social networking tools are there to be utilised, and considering most are free to use, then why not use them?

Charlene makes a lively and entertaining narrator on this subject. She covers some very well known world leading brands to illustrate their progress through the journey of adopting AND adapting to this way of working.
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Most Recent Customer Reviews
4.0 out of 5 stars OMG! How do u lead in the fb era? lol...
Don't be fooled by the title. This book is only about Open Leadership in the context of social media. It's about how open you should be in a multimedia environment. It's good. Read more
Published 15 months ago by M. W. Hatfield
4.0 out of 5 stars Persuasive explanation of how social media can expand your company's...
Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Read more
Published 22 months ago by Rolf Dobelli
4.0 out of 5 stars Leadership in a socially networked world
Open Leadership: How Social Technology Can Transform the Way You Lead, by Charlene Li, considers the extent to which organisations and leaders should become open in the light of... Read more
Published on 21 Feb 2012 by antom
3.0 out of 5 stars A Great Place to start
A great place for anyone in senior management to get a sound overview of the concept of Open Leadership. Read more
Published on 16 Jan 2011 by artemisrhi
4.0 out of 5 stars Interesting Concepts and Practical Solutions to Open Leadership
If you work for a company that is contemplating allowing you to use Facebook, MySpace, forums or the Internet to enable you to contact the 'outside world', this book is that... Read more
Published on 16 Nov 2010 by Miss M. L. English
5.0 out of 5 stars A book you can really use!
This is one of those books that just points you in the right direction and gets you going pronto. Almost everyone has to exercise some form of leadership in today's society. Read more
Published on 15 Nov 2010 by CJ Craig
4.0 out of 5 stars Oh No 2.0! Leading and the Social Technological Revolution
Traditional organisations based upon a hierarchical structure did not always know how to deal with the new. Those that do survive those that don't die. Read more
Published on 10 Oct 2010 by I. P. Gearing
5.0 out of 5 stars How to lead an organization to success in a "new world of openness"
I am surprised, frankly, that Charlene Li includes no references to Henry Chesbrough who is generally credited with introducing and developing the concept of "openness," notably in... Read more
Published on 3 Sep 2010 by Robert Morris
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