Open Leadership is for corporate leaders and executives who want to lead through the openness (transparency) of social media technology. If a company wants to succeed it needs to "let go" and adopt the right approach to effectively improve communication channels through the empowerment of all involved. This attitude, of optimistic confidence -- used professionally-- can assist leaders in reaching out to all executives, employees customers (current and prospective) in a way of which builds relationships and a sense of belonging and honesty across social networking sites such as Facebook, Twitter and other online sites and blogs.
Author, Charlene Li, teaches us that with the right mindset, skills and traits a strategy involving relationship building, integrity and select openness leaders can increase public awareness to form an online community that really works. By creating an open culture, which encourages risk, yet also supplies the survival skills needed to recover from a failure should they be needed.
This book takes a detailed look into how to produce a fun, but structured openness online through open leadership and collaboration. If you are a leader looking to take this route, this is the book for you. I've learnt a lot from this and thoroughly enjoyed the examples of well-known leading brands she mentions when highlighting their progress as they adopted these very ideas.