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Open Leadership: How Social Technology Can Transform the Way You Lead [Hardcover]

Charlene Li
4.2 out of 5 stars  See all reviews (12 customer reviews)
RRP: £18.99
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Book Description

18 Jun 2010 0470597267 978-0470597262 1
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras–but companies often push back. Business is premised on the concept of control and yet the new world order demands openness–leaders do not know how to be open and be in control. This must–have resource will help the modern leader understand how to lead in the new open world–where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" –and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy–to–understand language, this book will help leaders orient themselves to social networking and other technological advances.

Frequently Bought Together

Open Leadership: How Social Technology Can Transform the Way You Lead + Groundswell: Winning in a World Transformed by Social Technologies + Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Price For All Three: £43.56

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Product details

  • Hardcover: 336 pages
  • Publisher: Jossey Bass; 1 edition (18 Jun 2010)
  • Language: English
  • ISBN-10: 0470597267
  • ISBN-13: 978-0470597262
  • Product Dimensions: 16 x 2.8 x 22.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 365,968 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

‘…shows leaders how to tap into the power of the social technology revolution.’ (Publicnet.co.uk, April 2011).

From the Inside Flap

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras—but companies often push back. Traditionally, business is premised on the concept of control and yet the new world order demands openness. In Open Leadership Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be "open" while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations. As Li explains, openness requires more—not less—rigor and effort than being in control. Open Leadership reveals step–by–step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy. By embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.

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Customer Reviews

4.2 out of 5 stars
4.2 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Though-provoking, but rather pushing an agenda 29 Oct 2010
By David Burton VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
I'll start with the best bit - Chapter 9. This promotes the idea that the changes with the greatest potential rewards also tend to have a significant risk of failure, and as a result, failure needs to be handled sensibly, without unnecessary persecution and blame.

It's also the main chapter that does look at all at what to do when things go wrong. While the rest of the book talks about how to evaluate how open you are as a company and as a manager (the assumption throughout the book being that you are relatively senior in the company, not a social networking evangelist lower down the ladder), and benefits that you can see from being more open, there is a shortage of discussion of how it can go wrong.

Throughout the book there are plenty of discussions of open strategies followed by companies like Dell (in fact Chapter 10 reiterates most of them a second time), highlighting how a company managed to become more responsive and more able to deal with an unfolding crisis through being more open.

My main issue is that it doesn't apply the same treatment to the flip side - what issues have arisen because a company became more open, what the risks really are, and how the companies being discussed addressed that. It's too focussed on promoting the open leadership style.

A slightly more minor issue is that it's very focussed on large brands and companies - the kinds of ones where an issue written about by a blogger might manage to hit the news sites. I've no doubt that the majority of execs looking at books like this work for rather smaller companies, where that kind of exploding negative publicity is much less likely, yet there was no discussion about how different sizes of company might as a result have different pressures to be more open.

That said, there are plans and checklists for working out how open you want your company to be, and how open you already are, and if you're wanting to adopt a more open approach, then it will provide reference material for justifying it also. In the sense that a book like this may be largely 'preaching to the choir' and more putting existing ideas of increasing openness on a more solid footing, it serves that purpose well.

I wouldn't necessarily consider it any kind of definite work on business planning, nor compulsory reading, but there are enough anecdotes and plans and so on to make it solid enough to have merit for anyone who is looking at their social networking strategy. The writing style is friendly and doesn't get too bogged down in detail, so it is a book that you can read through relatively quickly for a business-focussed text. It also references website resources to offer further support in implementing a strategy.

So, all in all, good, but not great. A relatively easy read, but more for managers already interested in a social networking strategy than anyone else.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Professional Openness at its best! 28 Jun 2012
By Mrs. T. Newton TOP 1000 REVIEWER VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
Open Leadership is for corporate leaders and executives who want to lead through the openness (transparency) of social media technology. If a company wants to succeed it needs to "let go" and adopt the right approach to effectively improve communication channels through the empowerment of all involved. This attitude, of optimistic confidence -- used professionally-- can assist leaders in reaching out to all executives, employees customers (current and prospective) in a way of which builds relationships and a sense of belonging and honesty across social networking sites such as Facebook, Twitter and other online sites and blogs.

Author, Charlene Li, teaches us that with the right mindset, skills and traits a strategy involving relationship building, integrity and select openness leaders can increase public awareness to form an online community that really works. By creating an open culture, which encourages risk, yet also supplies the survival skills needed to recover from a failure should they be needed.

This book takes a detailed look into how to produce a fun, but structured openness online through open leadership and collaboration. If you are a leader looking to take this route, this is the book for you. I've learnt a lot from this and thoroughly enjoyed the examples of well-known leading brands she mentions when highlighting their progress as they adopted these very ideas.
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1 of 1 people found the following review helpful
By Mr. G. Carroll VINE™ VOICE
Format:Hardcover|Amazon Vine™ Review (What's this?)
Two years ago Charlene Li and her former colleague Josh Bernoff published a book called the Groundswell, which helped to explain to marketers how social media affected consumers relationships with organisations and brands for marketers. The book became a must-read for marketing directors around the world and helped many of think about how they thought about opening their marketing activity to online.

This time around Li's target audience is the managing director or CEO who wants to get some ideas on how they get their arms the social world putting in place organisational changes to address the social world. Only part of the book is about social media, much of it would ring true to students of modern management theory with themes of transparency, empowerment, bottom - up management and `open' organisations. All of which as themes pre-dated the social media explosion, but have been further validated by it.

Li continues to write an an accessible, easy-to-read style. If you know your Facebook from your Twitter, this probably won't tell you anything that you don't already know, but it will give you a structure to hang all your knowledge on. However it is worthwhile reading if you want to know what ideas the boss is likely to be kicking around next.
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Most Recent Customer Reviews
4.0 out of 5 stars OMG! How do u lead in the fb era? lol...
Don't be fooled by the title. This book is only about Open Leadership in the context of social media. It's about how open you should be in a multimedia environment. It's good. Read more
Published 1 month ago by M. W. Hatfield
4.0 out of 5 stars Persuasive explanation of how social media can expand your company's...
Social technology is changing the face of business as it changes the core element at the heart of business: relationships. Read more
Published 7 months ago by Rolf Dobelli
4.0 out of 5 stars Leadership in a socially networked world
Open Leadership: How Social Technology Can Transform the Way You Lead, by Charlene Li, considers the extent to which organisations and leaders should become open in the light of... Read more
Published 15 months ago by antom
3.0 out of 5 stars A Great Place to start
A great place for anyone in senior management to get a sound overview of the concept of Open Leadership. Read more
Published on 16 Jan 2011 by artemisrhi
4.0 out of 5 stars Interesting Concepts and Practical Solutions to Open Leadership
If you work for a company that is contemplating allowing you to use Facebook, MySpace, forums or the Internet to enable you to contact the 'outside world', this book is that... Read more
Published on 16 Nov 2010 by Miss M. L. English
5.0 out of 5 stars A book you can really use!
This is one of those books that just points you in the right direction and gets you going pronto. Almost everyone has to exercise some form of leadership in today's society. Read more
Published on 15 Nov 2010 by CJ Craig
4.0 out of 5 stars A milestone of a book..makes lighter work of a complex subject.
Firstly, Id just like to say that it'd be a great experience to meet Charelene and have brunch with her. Why do I say that? Well, her style of rhetoric is ENGAGING. Read more
Published on 27 Oct 2010 by Mr. S. R. Dhain
4.0 out of 5 stars Oh No 2.0! Leading and the Social Technological Revolution
Traditional organisations based upon a hierarchical structure did not always know how to deal with the new. Those that do survive those that don't die. Read more
Published on 10 Oct 2010 by I. P. Gearing
5.0 out of 5 stars How to lead an organization to success in a "new world of openness"
I am surprised, frankly, that Charlene Li includes no references to Henry Chesbrough who is generally credited with introducing and developing the concept of "openness," notably in... Read more
Published on 3 Sep 2010 by Robert Morris
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