I've been a serial dieter for most of my adult life. (Start most Mondays and when I stick it out until Wednesday, it's a good week...)
I know all the theory: I just fail the practical. Or failed.
When it comes to losing weight, I don't need a diet. I know "all there is to be know'd" about diets. What I lack is willpower. Of the hundreds of slimming books and magazines I have read, this is the only one that has ever worked. Because it changed my way of thinking. Suddenly I found that elusive ingredient.
Two of the author's many telling comments stand out in my mind. One is that every time you choose the cake or the calorie-laden dessert, you are choosing to be fat. So simple. But so effective. Suddenly, I was no longer a miserable failure at losing weight: I was just choosing to be fat. Except that - unbelievably - I wasn't. When I had the choice, I was choosing NOT to eat the piece of gateau/biscuit/proffered sweet, etc. Instead of trying desperately to resist, and failing miserably yet again. Unheard of!! At first I couldn't quite believe what I was doing. But I have made that choice so many times since reading the book that now "I'm a believer".
The other comment was a question. If someone was trying to give up smoking, would you allow him one cigarette a day? That's what most diets do. You're allowed one, or maybe two, treats a day. And when you're a serial dieter like me, by George you live for that daily treat. The rest of what you eat is just duty. And a pretty disagreeable duty, at that. What you're thinking about, and all you really care about, is that one little treat. But the sugar in the treat is the smoker's cigarette....
As someone else said, maybe this book isn't for everyone. But it's the only one that's ever worked long-term for me. If you've read masses of dieting books and/or magazines; if you know all the theory and still fail the practical; I'd recommend that you try this book. So far, I have bought four copies! One for me and three for fellow sufferers. It has changed my life. I hope it changes theirs. And yours. Good luck.