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Online Social Sciences [Paperback]

Bernad Batinic , Ulf-Dietrich Reips , Michael Bosnjak
2.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

1 Jan 2002 0889372578 978-0889372573
Ever more researchers in the social sciences and market research are interested in using the benefits of the Internet to obtain data, and as this book shows online studies can address many questions that are asked by social scientists. This text provides comprehensive information, from the basics upwards, about online research methods, technical approaches to data collection and the quality and limitations of data collected online. Included among the 23 chapters, written by leading online researchers from Europe and North America, are sections on the implementation of both reactive and non-reactive methods of data collection. The studies reported utilize Web-based questionnaires, Web experiments, observations of virtual worlds, case narrations, content analyses and analysis of mailing-lists and other log data. In addition to featuring various fields of research in the online environment and reporting the results of such studies, this book also seeks to bridge a gap between Internet scientists in Europe and the USA. In the past, researchers have tended to work on similar projects without collaboration: this book represents a joint effort among these researchers.

Product details

  • Paperback: 432 pages
  • Publisher: Hogrefe & Huber (1 Jan 2002)
  • Language: English
  • ISBN-10: 0889372578
  • ISBN-13: 978-0889372573
  • Product Dimensions: 22.9 x 15 x 2.5 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 7,118,072 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

Online research from an international perspective: the latest developments and techniques for social scientists and others interested in exploiting the opportunities the internet provides.

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2 of 2 people found the following review helpful
2.0 out of 5 stars Not quite an International perspective! 29 Jan 2003
By Andyhol
Format:Paperback
This is a rather original collection in that it takes a rather singular view of on-line research. An analysis of the list of contributors shows the preponderance to be from Germany. There are one or two from elsewhere in Europe (Austria and Switzerland) and two or three from the states. Not quite the 'International perspective the editors boast at all. The book is mainly quantitative in its research perspective. Some useful pieces on ways of measuring questionnaires and surveys but little else of value. The reports of research using qualitative data are slight and not really useful. The book also raises some ethical issues which are (or should be) the concern of every researcher using on-line data. I was particularly concerned by this sentence: "Observation of computer mediated communication and interaction processes is facilitated by the fact that the medium allows complete documentation of interpersonal events without any additional technology and without the target persons noticing the documentation process" (Doring p339). Given that this article examined data collection methods in online love and romance I feel that research participants should have been made aware of what was being done and their permission asked. The fact that the editors let this article through gives us a clue to the general measure of this rather unfortunate collection.
Some articles are of value. I thought the two articles on discussion groups were useful. The article on Theory and Techniques of conducting web experiments also had its merits. In general ,as a fairly useful primer on how to do quantitative research on-line from a largely German perspective, this book does have some purpose.
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