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Online Share Investing: A UK Guide [Paperback]

Alistair Fitt
4.5 out of 5 stars  See all reviews (6 customer reviews)
RRP: 22.99
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Book Description

7 Dec 2000 Financial Times Series
  The number of online investors in the UK has trebled in the last year. It’s time to face facts. As a nation we’ve been bitten by the online investing bug.  It’s hardly surprising really. Why would anyone want to trade shares with a bank or broker when trading online is twice as reliable, twice as easy, twice as fun and half the price?  Written from an entirely UK-centric point of view – which takes into account the specifics of our own stock exchange, the relevance of UK sites and our own inimitable investing style – Online Share Investing is a nuts and bolts guide to getting you started with minimum effort and maximum results.  By demystifying the jargon and replacing it with hands-on advice, Alistair Fitt shows us why online share investing is set to become one of the UK’s biggest participation sports and how you can compete to win.
This guide will get the most bashful technophobe up and trading in no time, with practical hints and strategies that both the uninitiated and more informed will find invaluable. The question is no longer "can I afford to trade shares online?"  It is now "can I afford not to?" Online Share Investing will show you how to:
  • open an online account
  • make a plan and follow it through
  • judge whether a company is a good buy or not
  • use different strategies for different types of shares
  • invest in new issues online
  • trade riskier products such as options
  • develop your own strategy
  • avoid the common pitfalls of online investing
  • find all the information you’ll need on the web.

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Product details

  • Paperback: 302 pages
  • Publisher: Prentice Hall; 1 edition (7 Dec 2000)
  • Language: English
  • ISBN-10: 0273653709
  • ISBN-13: 978-0273653707
  • Product Dimensions: 23.4 x 15.2 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 792,160 in Books (See Top 100 in Books)

More About the Author

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Product Description


"This is truly a well informed work. Professor Fitt has successfully removed the mystique of online investing, clearly demonstrating how to get online, make decisions and trade for profit. Any first-time trader should read Online Share Investing in its entirety."  - Foster Bowman, Managing Director, Ltd     "A first class explanation of many aspects of shae trading... it should prove helpful to any investor who wants to build a knowledge of stock market investing and regular dealing online"  - The Times

About the Author

Alistair Fittis a professional mathematician and an amateur investor. He was educated at Dr Challoner’s Grammar School, Amersham, and Lincoln College, Oxford, and now works in the Faculty of Mathematical Studies at the University of Southampton.  He has published over 50 serious research papers in serious scientific journals; but that's irrelevant as this book is not about his mathematics but about online share investing. The author is not an expert with many year's experience in online share trading in British markets.  (This is hardly surprising, as online share trading is so new to the UK that nobody is an expert with many year's experience.)  Nevertheless, he  has enjoyed steady success trading the old-fashioned way (via the bank and brokers) and has continued to enjoy a profitable online investing career.  Above all, the author understands the mathematics behind the markets, how all those jolly hard sums are worked out, what all those numbers mean and how you might expect them to influence your online trading strategy. The author made (lots of) mistakes when he started to trade online and also learned a lot about how online investing differs from the old-fashioned sort.  If this book had been available when he started, Alistair says he'd have gladly bought it and saved himself the trouble and expense of learning pretty well everything himself.

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Customer Reviews

4.5 out of 5 stars
4.5 out of 5 stars
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars Comprehensive introduction to on-line investing 28 Mar 2001
This book is very readable, and gives a good introduction to online investing, both in terms of how to get started, and in what to buy. This book will warn you of the major pitfalls, and give you enough information to work out a strategy and how to implement it. Recommended.
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8 of 8 people found the following review helpful
By A Customer
This is a must-read book if you are thinking of investing on line . Even if not, it will amuse and instruct an average would-be investor without jargon or hard-to-understand concepts.It uses a common sense approach to processes and strategies, often with his own experiences as examples.Every so often the author's wicked sense of humour lights up the point.Read it and see if you can resist the urge to becomer an on line investor(safely).
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7 of 7 people found the following review helpful
5.0 out of 5 stars Great read, packed full of useful info 11 Jan 2001
This is an extremely useful book for anyone about to start out investing via the internet. The author confesses to having picked up all his knowledge the hard way, learning by doing, and this adds weight to his advice. I particularly like his dry wit, which makes the reading pleasurable as well as, I hope, profitable.
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