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"[A] good overview of all things web, and how the latest developments will affect PR strategy." - "Management Today"
Book Description
Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.
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2 of 2 people found the following review helpful
Format:Paperback
This book is fantastic for die-hard followers of the "no school like the old school" philosophy and demonstrates that social media doesn't have to be scary. It highlights that regardless of if people are aware of/ want to move into social media, it is relevant to more than simply teenagers chatting on messenger services. It has the capacity to impact on businesses and organisations; something that proactive practitioners will already be aware of and utilising.
Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
2 of 2 people found the following review helpful
Format:Paperback
I already have a basic knowledge of PR through my work as a freelance journalist but I found this book extremely resourseful. Well worth purchasing as a reference guide.
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