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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) [Paperback]

David Phillips , Philip Young
5.0 out of 5 stars  See all reviews (2 customer reviews)
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There is a newer edition of this item:
Online Public Relations: A Strategic Approach (PR In Practice) Online Public Relations: A Strategic Approach (PR In Practice)
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Book Description

3 May 2009 PR In Practice

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.

David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.


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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) + Share This: The Social Media Handbook for PR Professionals
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Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page; 2 edition (3 May 2009)
  • Language: English
  • ISBN-10: 0749449683
  • ISBN-13: 978-0749449681
  • Product Dimensions: 23.7 x 16.1 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 323,731 in Books (See Top 100 in Books)

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Review

"[W]ell written... provides theoretical and conceptual approaches rather than just tactical information." - TeachingPR.org

Book Description

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent contemporary guide. 17 Nov 2011
Format:Paperback
This book is fantastic for die-hard followers of the "no school like the old school" philosophy and demonstrates that social media doesn't have to be scary. It highlights that regardless of if people are aware of/ want to move into social media, it is relevant to more than simply teenagers chatting on messenger services. It has the capacity to impact on businesses and organisations; something that proactive practitioners will already be aware of and utilising.

Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
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2 of 2 people found the following review helpful
5.0 out of 5 stars worth purchasing 12 Mar 2010
Format:Paperback
I already have a basic knowledge of PR through my work as a freelance journalist but I found this book extremely resourseful. Well worth purchasing as a reference guide.
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