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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) Paperback – 3 May 2009

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Online Public Relations: A Strategic Approach (PR In Practice)
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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR In Practice) + Share This: The Social Media Handbook for PR Professionals + Planning and Managing Public Relations Campaigns: A Strategic Approach (PR In Practice)
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Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page; 2 edition (3 May 2009)
  • Language: English
  • ISBN-10: 0749449683
  • ISBN-13: 978-0749449681
  • Product Dimensions: 16.1 x 2 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 496,022 in Books (See Top 100 in Books)
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Review

"[W]ell written... provides theoretical and conceptual approaches rather than just tactical information." - TeachingPR.org

Book Description

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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2 of 2 people found the following review helpful By Miss L. Ridgway on 17 Nov. 2011
Format: Paperback
This book is fantastic for die-hard followers of the "no school like the old school" philosophy and demonstrates that social media doesn't have to be scary. It highlights that regardless of if people are aware of/ want to move into social media, it is relevant to more than simply teenagers chatting on messenger services. It has the capacity to impact on businesses and organisations; something that proactive practitioners will already be aware of and utilising.

Excellent application of existing theories and strategy to a new discipline area. Fantastic guide for those who are new to the area or students doing PR/ marketing/ media degrees or post grad study.
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2 of 2 people found the following review helpful By Ellie Hopton on 12 Mar. 2010
Format: Paperback
I already have a basic knowledge of PR through my work as a freelance journalist but I found this book extremely resourseful. Well worth purchasing as a reference guide.
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