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Online Marketing: A User's Manual [Kindle Edition]

Murray Newlands (Author)

4.0 out of 5 stars See all reviews (20 customer reviews) |

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Length: 232 pages
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Product Description

This is Your Complete Manual of Digital Marketing Magic.

How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening.

Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want?

From the Back Cover

This is Your Complete Manual of Digital Marketing Magic.

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Product details

Format: Kindle Edition
File Size: 685 KB
Print Length: 232 pages
Publisher: Wiley; 1 edition (9 May 2011)
Sold by: Amazon Media EU S.� r.l.
Language English
ASIN: B0050PIA20
Text-to-Speech: Enabled

Average Customer Review: 4.0 out of 5 stars See all reviews (20 customer reviews)

Amazon Bestsellers Rank: #108,973 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful

Jam-packed, informative read 17 Nov 2011

By Miss K TOP 500 REVIEWER VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

Everything I know about online marketing, I have picked up online, as and when a need arose. This is the first time I've actually read a book dedicated to the subject. At first glance, this looks like a compact little guide that will provide you with a brief overview. Looks are deceptive though and it doesn't take long for you to realize that there is really a huge amount of information packed into the 200+ pages of this book.

The book is written in a fairly informal style, which I think is perfect for the new media topic being covered. You can read it cover-to-cover and/or dip into it when you have a question. It covers everything you would expect: digital branding, email marketing & advertising (including Search Engine Optimisation) plus social media (twitter & facebook, LinkedIn, blogging and more. If you've heard of twitter but don't have a clue how it could benefit your business, this book is for you. You never feel like you're being thrown into the deep end with this book, because it explains everything in laymans terms without being patronizing. At the same time, it does go beyond just the basics and there is some quite detailed information as you get deeper into each topic so if you're like me and already know a bit, you will still get lots more from the book.

With the way the internet is always leaping forwards and upwards and sideways and every which way you can imagine, I think this book will become out-dated very quickly but as it stands, right now, this book is really very relevant. I actually did enjoy reading it (and that's coming from someone who doesn't usually enjoy how-to, manual-type books). The book gave me plenty of food for thought, even on topics that I thought I had completely covered. My small complaint about the book has to be that I wish there had been more: sometimes things are mentioned and then covered only fleetingly - not a huge problem as you can always do your own research online, using the book as a springboard or sorts. It's not a book for advanced users as too much of the book overall covers basics but beginners and intermediates will find the book quite helpful.

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1 of 1 people found the following review helpful

Teaching the basics..... 26 Jan 2012

By thementalmen

Format:Hardcover|Amazon Vine™ Review (What's this?)

The problem with a manual like this is that the subject it covers lives and breathes and has a tendency to change. Keep that in mind when you purchase this book and use it as a foundation to your thinking but back it up with more modern journals and articles. Teaches the basics very well however.

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1 of 1 people found the following review helpful

A sharp introduction 20 Jan 2012

By S. D. Spicer VINE™ VOICE

Format:Hardcover|Amazon Vine™ Review (What's this?)

I have been involved in a business start up recently and the arrival of this book was timely as the business advisor had just started talking about online marketing.
I read this cover to cover twice. It gave me a lot of very useful information concisely that otherwise I would have had to scour the web for; and whilst it is the work of one person, it gives you enough shades of opinion with out having to weigh out conflicting information. Most of what I read here in an evening or two has been subsequently proved true and it help us short-cut our marketing thinking.
This is a book to get if you want the thinking behind the marketing processes, it's great even if you have no idea about online marketing but want to get somewhere. If you want a step-by-step guide with specifics then I'm afraid you'll be disappointed, if you don't 'get' social media or computers this won't help you. But for people starting up I can think of no better introduction.

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Most Recent Customer Reviews

Fine as an introduction to the subject

Despite the bright pink cover, this book is sorely lacking in colour and pictures/photos inside, which is a shame. Read more

Published 1 month ago by J. Bonner

Still not a millionnaire

If you run a business then knowing the basics of social media and various forms of online advertising is a must. Read more

Published 3 months ago by D. Curwen

Useful content but not a how-to manual

This book is really a collection of blog posts that have been bound together and as such the delivery feels slightly off key to me. Read more

Published 4 months ago by H. Eaton

Short, Sharp and to the Point

If you like books that are economically written and get straight to the point, then this is definitely the online marketing book for you. Read more

Published 5 months ago by Mr. N. Dougan

A good starting point for many people

Anyone who wants to do some online marketing will benefit from this book. You may already understand a lot of the things that it covers, but if you actually apply what's in here,... Read more

Published 6 months ago by A. Eastham

Packs an incredible amount into a very tidy book

This book is deceptive. It looks like a fairly brief (218 pages) hardback book, the kind where the world expert tells you about strategy, and you have to know a lot about the... Read more

Published 6 months ago by Hugo Minney

Brilliant for Bloggers, Worthwhile for Websites, Terrific for...

Strange to find all this online marketing stuff info in a traditional hardback book, that seems a bit odd and out of place. Read more

Published 7 months ago by Mrs. Katharine Kirby

Every journey begins with the first step

A great book that details the basics of the marketing revolution and how to build a brand. This details the basic building blocks on how to make and market a blg, connect it to... Read more

Published 7 months ago by Dr. Delvis Memphistopheles

An Accessible Useful Handbook

This is a very useful book, particularly for those starting out with the seemingly mindboggling task of understanding and then working with online marketing techniques. Read more

Published 7 months ago by Zip Domingo

Introduction to online marketing

If you're just starting to learn about online marketing, this is the ideal start. But if you know the basic of it (e.g. Read more

Published 7 months ago by L. Goldsmith

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