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Product Description
This book focuses on today′s most successful online marketers, with up–to–date information and advice on current online marketing trends. It includes 25 interviews with today′s top Internet marketers—email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: Search engine marketing and optimization, Online advertising, Online retailing, Online merchandising, Email marketing, Website promotion, Online public relations, Blog marketing, Direct response copywriting, and Affiliate marketing.
Interviewees include:
Joan Holman, Joan Holman Productions
Greg Hartnett, Best of the Web, Hotel Hotline
Jacob Hawkins, Overstock.com
Mark Oldani, Circuit City Direct
Jeffrey Glueck, Travelocity
Lauren Freedman, the e–tailing group, inc.
Tamara Adlin, adlin, inc.
Steve Rubel, Edelman
Greg Jarboe, SEO–PR
Eric Ward, Link Marketing Consultant
Jordan Gold, Freedom
Heather Lloyd–Martin, SuccessWorks
Chris Baggott, Compendium Software
Ed Shull, NetResults
Brian Lusk, Southwest Airlines
Lee Odden, TopRank Online Marketing
Jill Whalen, High Rankings
Liana Evans, KeyRelevance
Perry Marshall, Perry S. Marshall & Associates
Kevin Lee, Didit
Paul O′Brien, Zvents
Ron Belanger, Yahoo!
David Fischer, Google
Phil Terry, Creative Good
Patrick Duparcq, Kellogg School of Management, Northwestern University
Synopsis
This book focuses on today's most successful online marketers, with up-to-date information and advice on current online marketing trends. It includes 25 interviews with today's top Internet marketers-email marketers, web marketers, advertising executives, and the like. The book details the inside story of how these marketing heroes achieved their success, tips and advice on how to be more successful marketing online, and it covers all aspects of online marketing including: search engine marketing and optimization, online advertising, online retailing, online merchandising, email marketing, website promotion, online public relations, blog marketing, direct response copywriting, and affiliate marketing.Interviewees include: Joan Holman, Joan Holman Productions Greg Hartnett, Best of the Web, Hotel Hotline Jacob Hawkins, Overstock.com Mark Oldani, Circuit City Direct Jeffrey Glueck, Travelocity Lauren Freedman, the e-tailing group, inc. Tamara Adlin, adlin, inc.Steve Rubel, Edelman Greg Jarboe, SEO-PR Eric Ward, Link Marketing Consultant Jordan Gold, Freedom Heather Lloyd-Martin, SuccessWorks Chris Baggott, Compendium Software Ed Shull, NetResults Brian Lusk, Southwest Airlines Lee Odden, TopRank Online Marketing Jill Whalen, High Rankings Liana Evans, KeyRelevance Perry Marshall, Perry S.
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