- Paperback: 160 pages
- Publisher: Marshall Cavendish International (Asia) Pte Ltd; Reprint edition (15 April 2011)
- Language English
- ISBN-10: 9814328197
- ISBN-13: 978-9814328197
- Product Dimensions: 20.8 x 16.6 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
- Amazon Bestsellers Rank: 433,298 in Books (See Top 100 in Books)
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More About the Author
Product Description
Review
Sarah McCartney isn't just a wonderfully enagaging communicator in her own right. She's also brilliant at showing others how to create more effective business communications, and - which can come as a surprise - just how much fun you can have doing so. --Tom Scott, Senior Lecturer, MA Professional Writing, University College Falmouth
Lots of bright people make you feel like an idiot. But Sarah manages to take complicated things and explain them in a way that makes you feel more intelligent. She's a rare scientific mind with a massive dose of creative genius --Ben Afia, business communications expert and Managing Director of marketing agency Afia
Lots of bright people make you feel like an idiot. But Sarah manages to take complicated things and explain them in a way that makes you feel more intelligent. She's a rare scientific mind with a massive dose of creative genius --Ben Afia, business communications expert and Managing Director of marketing agency Afia
Lots of bright people make you feel like an idiot. But Sarah manages to take complicated things and explain them in a way that makes you feel more intelligent. She's a rare scientific mind with a massive dose of creative genius --Ben Afia, business communications expert and Managing Director of marketing agency Afia
Lots of bright people make you feel like an idiot. But Sarah manages to take complicated things and explain them in a way that makes you feel more intelligent. She's a rare scientific mind with a massive dose of creative genius --Ben Afia, business communications expert and Managing Director of marketing agency Afia
Product Description
A seven-day workbook for everyone stuck in the coned-off section of the information superhighway. Is it time to get started with your online marketing? If you're reluctant, nervous or truly terrified, start here. This book is a creative approach for everyone who can't avoid it any longer. No marketing jargon, no techie talk. No rash promises. Just clear, helpful, encouragement. Advice on how to do it yourself, when to bring in an expert, and what to tell them so you get good value and online marketing that suits your own organisation. Opinions and tips from people who've been through it themselves.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
I thought I knew a bit about websites and marketing, but faced with having to set up my own website this book was recommended to me and proved quite amazing. Its user friendly. It has lots of space to write ideas down in - intentionally so and its written in a way that avoids jargon and gets you coming up with ideas about what your website is trying to do for you. It gets you thinking about what your customers are looking for, what your values are and guides you through generating your own design brief. A very painless read, the book doesn't tell you what to do, but effortlessly gets you to think about what your website is for, who it is targeted at, what you want to say and what your customer wants to hear.
The book is well written in generally plain english avoiding technical phrases and never straying from the central theme of giving the reader the insight to enable them to create a successful website ie its very readable and written in a very effective style.
Whether you are going to build your own site - and although I'm using a web designer I feel confident I could build a website now, or whether you want to prepare a brief and turn it over to a pro this little book gets you where you need to be fairly effortlessly. Its designed to get you thinking without cold towels or the need to retire to a darkened room and although I thought I knew something about websites I actually knew very little about the design process. The book lives up to its title - you can start and finish in 7 days without ever feeling stressed or that you aren't making progress and if I took a few days longer the point is that this is a well structured not so much thought provoking but thought capturing book (by which I mean it gets you generating and writing down the ideas which will inform your website) reading this cannot fail to help you produce a better product.
The only other thing Id say is that this is a workbook. It encourages you to think, and then write your ideas down so you don't forget anything you need to incorporate in your website. This means big margins and boxes for your thoughts. The book isn't expensive and I'd buy it new rather than second hand just in case someones already written their ideas down in it!
The book is well written in generally plain english avoiding technical phrases and never straying from the central theme of giving the reader the insight to enable them to create a successful website ie its very readable and written in a very effective style.
Whether you are going to build your own site - and although I'm using a web designer I feel confident I could build a website now, or whether you want to prepare a brief and turn it over to a pro this little book gets you where you need to be fairly effortlessly. Its designed to get you thinking without cold towels or the need to retire to a darkened room and although I thought I knew something about websites I actually knew very little about the design process. The book lives up to its title - you can start and finish in 7 days without ever feeling stressed or that you aren't making progress and if I took a few days longer the point is that this is a well structured not so much thought provoking but thought capturing book (by which I mean it gets you generating and writing down the ideas which will inform your website) reading this cannot fail to help you produce a better product.
The only other thing Id say is that this is a workbook. It encourages you to think, and then write your ideas down so you don't forget anything you need to incorporate in your website. This means big margins and boxes for your thoughts. The book isn't expensive and I'd buy it new rather than second hand just in case someones already written their ideas down in it!
1 of 1 people found the following review helpful
Format:Paperback
Sometimes the most difficult thing is to know which questions to ask. Sarah has nailed the questions and provided the answers that will get you started marketing online. In some parts you will find it reassuring - you know something - and in others it will scope what you don't know that needs attention. You will be shown the steps to take. Sarah McCartney is also rich in famous brand development. And the brand expertise is hidden in the structure. But it is there. (I know Sarah, but I read the book because I had to decide what to do online. And I'm grateful.) If you're getting started it will save you a lot of time. I'm using it for reference now. Joseph Mevlanna Pritchard
1 of 1 people found the following review helpful
Format:Paperback
If - like many people of a certain age, including myself - you're slightly unsure about the point of online marketing and how to get started selling yourself via social media then this book is a godsend. It's clear, practical and inspiring. I should say that I know the author and I was one of the many people she canvased for opinions while writing. Back then I was sceptical about the whole online marketing thing; the finished book has helped convince me otherwise. If you're looking for a good primer then this is the place to start.
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