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Online Marketing: A Users Manual [Hardcover]

Murray Newlands
4.1 out of 5 stars  See all reviews (24 customer reviews)
RRP: 16.99
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Book Description

12 April 2011
This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? 

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Online Marketing: A Users Manual + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Product details

  • Hardcover: 232 pages
  • Publisher: John Wiley & Sons (12 April 2011)
  • Language: English
  • ISBN-10: 0470973846
  • ISBN-13: 978-0470973844
  • Product Dimensions: 21.7 x 14.8 x 2.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 732,846 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

This is Your Complete Manual of Digital Marketing Magic. How do you stay out in from when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know; how to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and become better networked. What more could you want? 

About the Author

Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social media and marketing events in the US and the UK. Murray blogs at www.murraynewlands.com and tweets at @MurrayNewlands  


Customer Reviews

4.1 out of 5 stars
4.1 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Jam-packed, informative read 17 Nov 2011
By Miss K TOP 500 REVIEWER VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Everything I know about online marketing, I have picked up online, as and when a need arose. This is the first time I've actually read a book dedicated to the subject. At first glance, this looks like a compact little guide that will provide you with a brief overview. Looks are deceptive though and it doesn't take long for you to realize that there is really a huge amount of information packed into the 200+ pages of this book.

The book is written in a fairly informal style, which I think is perfect for the new media topic being covered. You can read it cover-to-cover and/or dip into it when you have a question. It covers everything you would expect: digital branding, email marketing & advertising (including Search Engine Optimisation) plus social media (twitter & facebook, LinkedIn, blogging and more. If you've heard of twitter but don't have a clue how it could benefit your business, this book is for you. You never feel like you're being thrown into the deep end with this book, because it explains everything in laymans terms without being patronizing. At the same time, it does go beyond just the basics and there is some quite detailed information as you get deeper into each topic so if you're like me and already know a bit, you will still get lots more from the book.

With the way the internet is always leaping forwards and upwards and sideways and every which way you can imagine, I think this book will become out-dated very quickly but as it stands, right now, this book is really very relevant. I actually did enjoy reading it (and that's coming from someone who doesn't usually enjoy how-to, manual-type books). The book gave me plenty of food for thought, even on topics that I thought I had completely covered.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Excellent beginners guide 16 April 2013
By n7misc TOP 500 REVIEWER VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Cards on the table - I'm a communications specialist, so I have a pretty good understanding of online marketing and that no doubt influences my experience of the book.

This is a fairly comprehensive beginners guide to online marketing. The author explains clearly why online marketing exists, what it can do for you and your business and then proceeds to provide (in real basic detail) step by step guides to how to build your own online marketing campaign from scratch. It's a very quick read - cover to cover in 45 minutes.

If you are an online marketeer, or have any digital savvy - this probably not going to offer you anything new, but if you are an old school marketeer who needs to catch up with the new marketing world, this is the book for you. It will also function as a good reference book whilst you build your confidence.

My only criticism is that the author quotes statistics without providing references - which lacks rigour and credibility in a market that is changing this quickly.

Otherwise a good basic beginners guide.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Teaching the basics..... 26 Jan 2012
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
The problem with a manual like this is that the subject it covers lives and breathes and has a tendency to change. Keep that in mind when you purchase this book and use it as a foundation to your thinking but back it up with more modern journals and articles. Teaches the basics very well however.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A sharp introduction 20 Jan 2012
By S. D. Spicer VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
I have been involved in a business start up recently and the arrival of this book was timely as the business advisor had just started talking about online marketing.
I read this cover to cover twice. It gave me a lot of very useful information concisely that otherwise I would have had to scour the web for; and whilst it is the work of one person, it gives you enough shades of opinion with out having to weigh out conflicting information. Most of what I read here in an evening or two has been subsequently proved true and it help us short-cut our marketing thinking.
This is a book to get if you want the thinking behind the marketing processes, it's great even if you have no idea about online marketing but want to get somewhere. If you want a step-by-step guide with specifics then I'm afraid you'll be disappointed, if you don't 'get' social media or computers this won't help you. But for people starting up I can think of no better introduction.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Useful content but not a how-to manual 19 Jan 2012
By H. Eaton VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
This book is really a collection of blog posts that have been bound together and as such the delivery feels slightly off key to me. I prefer to read blogs online where the pace and timing of them is different by design. I have an issue with trying to package them into a book ... personally I don't think it works.

However, the content is a good introduction to a range of digital marketing platforms, considerations and techniques for those who haven't got a lot of experience of the online marketing world. I'm sure it will provide some useful information, insights and leads to explore further. But it's not a step-by-step guide to setting up your online marketing strategy and it's not the manual it purports to be.
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1 of 1 people found the following review helpful
By Mrs. Katharine Kirby TOP 100 REVIEWER VINE VOICE
Format:Hardcover|Vine Customer Review of Free Product (What's this?)
Strange to find all this online marketing stuff info in a traditional hardback book, that seems a bit odd and out of place. Somehow putting it into print, however attractively makes it all come over more as complicated rather than straightforward. Used as a textbook, from time to time, it could be useful. However picking out stuff you can use, in your own personal circumstances, from the rest, is a bit of a game.

Although it purports to be easy to understand, being written by an American is slightly off key to start off with. The brands are nearly all USA. Within moments I was wondering what an ROI was, never explained. An index, but no glossary to look it up. (I went to Google - it's Return on Investment).

The most useful stuff for me was detailing the way enquirers search about online and their predictable behaviour. All common sense really and something you might have worked out for yourself. Good to have it confirmed.

I understand that Murray Newlands is great at what he does; but I'd never heard of him. I thought I would be able to gain some hints from his book as I market my business myself on line. So far nothing I haven't done already has jumped out at me and I was a little irritated by the `in words', the ugly language, (`actionable' `differentiator' `Vlogger' `digital audit') all apparently designed to make everything come over as in a code. Yes, things are explained and simplified. It is, I felt, obliquely general and blog `centric' see I'm doing it now, that for me, so less helpful than I had hoped. Sorry but I'm just too old!
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Most Recent Customer Reviews
5.0 out of 5 stars A Worthwhile Investment
I liked this book. I liked the layout and the style. I've read tons of stuff about on-line marketing and most of it is dry and dull. Read more
Published 12 months ago by M. Hadfield
4.0 out of 5 stars Eye-Catching
ONLINE MARKETING focuses on how marketing plans create a competitie advantage through the use of marketing plans for service businesses and other service organisations. Read more
Published 13 months ago by Mrs. T. Newton
5.0 out of 5 stars Good useful stuff
A couple of years back I was teaching a university course on online marketing, and there wasn't a decent book that covered everything. Read more
Published 18 months ago by Mrs. R.
3.0 out of 5 stars Fine as an introduction to the subject
Despite the bright pink cover, this book is sorely lacking in colour and pictures/photos inside, which is a shame. Read more
Published 24 months ago by J. Bonner
3.0 out of 5 stars Still not a millionnaire
If you run a business then knowing the basics of social media and various forms of online advertising is a must. Read more
Published on 18 Feb 2012 by Ayami
4.0 out of 5 stars Short, Sharp and to the Point
If you like books that are economically written and get straight to the point, then this is definitely the online marketing book for you. Read more
Published on 31 Dec 2011 by Nicholas J. R. Dougan
5.0 out of 5 stars A good starting point for many people
Anyone who wants to do some online marketing will benefit from this book. You may already understand a lot of the things that it covers, but if you actually apply what's in here,... Read more
Published on 25 Nov 2011 by A. Eastham
5.0 out of 5 stars Packs an incredible amount into a very tidy book
This book is deceptive. It looks like a fairly brief (218 pages) hardback book, the kind where the world expert tells you about strategy, and you have to know a lot about the... Read more
Published on 8 Nov 2011 by Hugo Minney
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