Strange to find all this online marketing stuff info in a traditional hardback book, that seems a bit odd and out of place. Somehow putting it into print, however attractively makes it all come over more as complicated rather than straightforward. Used as a textbook, from time to time, it could be useful. However picking out stuff you can use, in your own personal circumstances, from the rest, is a bit of a game.
Although it purports to be easy to understand, being written by an American is slightly off key to start off with. The brands are nearly all USA. Within moments I was wondering what an ROI was, never explained. An index, but no glossary to look it up. (I went to Google - it's Return on Investment).
The most useful stuff for me was detailing the way enquirers search about online and their predictable behaviour. All common sense really and something you might have worked out for yourself. Good to have it confirmed.
I understand that Murray Newlands is great at what he does; but I'd never heard of him. I thought I would be able to gain some hints from his book as I market my business myself on line. So far nothing I haven't done already has jumped out at me and I was a little irritated by the `in words', the ugly language, (`actionable' `differentiator' `Vlogger' `digital audit') all apparently designed to make everything come over as in a code. Yes, things are explained and simplified. It is, I felt, obliquely general and blog `centric' see I'm doing it now, that for me, so less helpful than I had hoped. Sorry but I'm just too old!