Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz [Paperback]

"Few these days are blessed to sign lucrative contracts with publishing houses that take an author's work to market and nurture their careers. Thanks to today's technology, the most novice and humble among us can aspire to success in print by using our laptops and following Phillips's roadmap for do-it-yourself online book marketing. To establish a brand, set up an author site, write and maintain a blog, optimize one's online profile, participate in Facebook, Twitter, and LinkedIn and craft a recognizable public persona, some may decide to hire experts like Phillips while others may choose to do it ourselves. Either way, Phillips shows us how it's done. Her book is invaluable for readers who want to become known as writers in an increasingly interconnected world where the sky's the limit and hope has wings."
--Foreword Magazine

"So you've written a book! That's great, but your work is only half done. To make it successful, you need to spend as much time marketing your book as you did writing it. Fortunately, Lorraine Phillips shows you exactly what you need to do to build an online platform that delivers the results that you and your book deserve."
--David Meerman Scott, best-selling author of The New Rules of Marketing and PR, a BusinessWeek best seller published in more than 25 languages

"Online Book Marketing is a comprehensive, resource-filled guide for anyone considering writing a book−whether for trade publishing or self-publishing. From cover to cover, it's a tightly organized, resource-filled, usable guide to author-driven book marketing a book in today's online world."
--Roger C. Parker, author, #Book Title Tweet: 140 Bite-Sized Ideas for Article, Book, and Event Titles (publishedandprofitable.com)

"Lorraine Phillips is not only a master at clear explanations of highly technical concepts, but she has filled her book with hundreds of useful URLs: a wonderful tool kit for anyone wanting to market a book online or even just get the maximum benefit from an online presence."
--Shel Horowitz, book marketing/publishing consultant and award-winning author of Grassroots Marketing for Authors and Publishers (grassrootsmarketingforauthors.com)

"From blogging to article marketing, from Facebook Page creation to thriving on Twitter, this book has it all!"
--Vikram Narayan,
CEO of BookBuzzr 
Book Marketing Technologies

"Smart authors will read this book before they even start writing!"
--Melinda F. Emerson, small business expert and author of Become Your Own Boss in 12 Months

"Eyeballs have moved from print to online. This book leads you to where today's customers are. Save time, save money and make your marketing more effective."
--Dan Poynter, best-selling author of The Self-Publishing Manual

"It isn't easy being an author. Not only do you have to write the book, but in today's marketplace, you have to market it as well. Your publisher can and will only do so much. The rest will depend on you. Which is why I highly recommend that you grab a copy of this book. Ms. Phillips has done a great service to authors and would-be authors everywhere. She has created a guide that takes marketing a book from a vague concept to a scalable plan. Buy it. Highlight it. Implement it. You will be glad you did."
--Shama Kabani, best-selling author of The Zen of Social Media Marketing

"Too few authors understand that social media isn't just about blasting out free commercials to sell books. It's about creating a larger-than-life profile online and making it easy for people who are hungry for your expertise and content to find you. Once they know, like and trust you, you've practically sold your book. Lorraine Phillips clearly "gets it." In Online Book Marketing, she gives authors an excellent overview of websites, including social media sites, where they must have a commanding presence. What separates this book from the dozens of other books that teach book marketing online? The accompanying 26-page workbook. It's the springboard you'll use to plan your entire marketing campaign."
--Joan Stewart, The Publicity Hound

If you're an author who really wants to sell books, then you've got to create a platform that connects, communicates, and builds long-term relationships with your readers online. Online Book Marketing will show you how, providing you with ideas and strategies you can use to effectively brand and promote your book on the Internet (almost) entirely for FREE. You'll learn how to:

* Maximize your presence online

* Reach a much wider audience

* Increase book sales

* Establish yourself as a credible expert

* Create a trustworthy brand

* Use search engine optimization techniques that will increase your visibility on the Web

* Drive targeted traffic to your website or blog

* Effectively use Facebook, Twitter, LinkedIn, and YouTube

* Engage readers through articles, newsletters, audio podcasts, and videos

Online Book Marketing offers explanations and tips that will help you navigate, decipher, and select the best methods you can use to generate online book buzz!