- Paperback: 368 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (9 Feb 2001)
- Language English
- ISBN-10: 0471404004
- ISBN-13: 978-0471404002
- Product Dimensions: 23.6 x 19 x 2.2 cm
- Amazon Bestsellers Rank: 3,610,710 in Books (See Top 100 in Books)
- See Complete Table of Contents
One-To-One Web Marketing
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Product Description
Review
"This book succeeds in explaining how one–to–one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)
Product Description
A comprehensive resource on implementing a one–to–one marketing strategy on the Web
With its unique focus on customer–oriented marketing strategy, One–to–One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one–to–one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one–to–one technologies.
Inside This Book
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First Sentence
In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991). Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991). Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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