From the Inside Flap
This book challenges traditional views of strategy and operational execution—views that say strategy comes from a small group of select people or that an innovative strategy can only emerge from a distinct organizational spinoff. Aligning a complex organization around one strategy requires all members of a team to participate—learning, sharing, communicating, and contributing to the team′s success. One Strategy provides a unique combination of real–world experience managing a large–scale organization with academic research in strategy and innovation to describe what it takes to align an organization around one strategy, manage its execution, and reach for "strategic integrity." One Strategy describes how to drive innovation by connecting the potential of strategic opportunities to the impact of operational execution. Microsoft executive Steven Sinofsky joins his twenty years of management experience at Microsoft with Harvard Business School professor Marco Iansiti′s twenty years of research on strategy and innovation to provide you a unique perspective on strategy development, alignment, and execution. Here, Sinofsky shares his experiences and point of view through an internal blog site that discusses some of the management processes put to work while developing Microsoft Windows 7. Through his own words, One Strategy focuses on the team′s mission to develop and maintain a strategic vision through the 4,000 person, multi–year project. Marco Iansiti creates a framework that can be used by business leaders across industries and job functions, building on his original research in the development of innovative products. Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard–won, first–person insight found in One Strategy .
From the Back Cover
Revealing insights into successfully making the leap from strategy to execution One Strategy examines the concepts, capabilities, processes, and behaviors that are essential to aligning an organization around one strategy. Learn some of the key management tools and processes the Windows 7 team put in place to manage strategy and execution. The themes in One Strategy are backed up through examples of internal blogs by Microsoft Division President Steven Sinofsky and merged with insightful context from technology and operations strategy expert Marco Iansiti, the David Sarnoff Professor of Business Administration at Harvard Business School. All about developing and executing great, innovative strategies, One Strategy reveals it is possible to build the right organizational capabilities and base of understanding, generate insightful strategies, develop detailed plans, and lead your corporate strategies to completion. One Strategy shares hard–won insights, experiences, and lessons on: Aligning a highly complex organization during uncertain times Developing a framework for strategic integrity driven by planning, organization, and decision making Translating strategic potential into impact Building the capability, effectiveness, and trust that coaches,empowers, and inspires an organization Motivating your organization to strive for strategic integrity ...each drawing from methods demonstrated in practice.