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One More Time: How Do You Motivate Employees? (Harvard Business Review Classics) [Paperback]

Frederick Herzberg
1.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

1 July 2008 Harvard Business Review Classics
It's a manager's perennial question: "How do I get an employee to do what I want?" The psychology of motivation is very complex, but the surest way of getting someone to do something is to deliver a kick in the pants--put bluntly, the KITA.

Companies usually resort to positive KITAs, ranging from fringe benefits to employee counseling. But although a KITA might produce some change in behavior, it doesn't motivate. Frederick Herzberg, whose work influenced a generation of scholars and managers, likens motivation to an internal generator. An employee with an internal generator, he argues, needs no KITA. Achievement, recognition for achievement, the work itself, responsibility, and growth or advancement motivate people.

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Product details

  • Paperback: 64 pages
  • Publisher: Harvard Business School Press (1 July 2008)
  • Language: English
  • ISBN-10: 1422125998
  • ISBN-13: 978-1422125991
  • Product Dimensions: 16.4 x 11.1 x 0.6 cm
  • Average Customer Review: 1.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 766,501 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
2.0 out of 5 stars Ok 5 Oct 2010
Format:Paperback|Verified Purchase
For the price it isn't worth reading. It barely sums up Herzberg's theories. It has very little actual content. Half the book is diagrams and a summary of the book. The book is less than A5 sized and the font is too big and there are only a few words on each line, so you can imagine that there isn't much to the book.
The space taken up by the summary would have been better used if more information was put there.

If you are familiar with Herzberg, there is no need to buy this book.

Although Herzberg's theories are brilliant, they are not very well explained in the book.
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5 of 5 people found the following review helpful
1.0 out of 5 stars Not worth it! 24 April 2009
A small booklet which definitively is not worth reading and buying. The price is too expensive for a few pages on motivation.
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  3 reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars People want interesting work, challenge and responsibility 11 Feb 2003
By Gerard Kroese - Published on
Frederick Herzberg was Head of the department of Psychology at Case Western Reserve University in Cleveland when he wrote this Harvard Business Review-article in 1968. He currently is Professor of Management at the University of Utah.
In this article the author tries to answer one of the main questions in management: "How do I get an employee to do what I want?" There is the taditional method to get someone to do something is to administer a kick in the pants, or "KITA" as Herzberg terms it. He then discusses the different myths about motivation and explains how each of them only results in short-term movement. Based on results from various studies he concludes "that the factors involved in producing job satisfaction (and motivation) are separate and distinct from the factors that lead to job dissatisfaction." Or, in other words, "the opposite of job satisfaction is not job dissatisfaction, but, rather, no job satisfaction; and similarly, the opposite of job dissatisfaction is not job satisfaction, but no job satisfaction." This concept has an important impact on management: The growth or motivator factors are intrinsic to the job, while dissatisfaction-avoidance or hygiene factors are extrinsic to the job. Both factors are described in detail, with various tables and graphs explaining each. Herzberg provides us with ten steps for job enrichment, or principles to institute the motivator idea with their employees. But it is important to note that job enrichment is not a one-time proposition, it is a continuous management function.
Yes, this is a fantastic article on motivating employees. Herzberg explains in simple words that the things that make people satisfied and motivated on the job are different in kind from the things that make them dissatisfied. It debunks the traditional myths about motivation and explains that people are motivated by interesting work, challenge, and increasing responsibility. Highly recommended to all managers supervising people. The article is written somewhat old-fashioned business US-English.
6 of 7 people found the following review helpful
5.0 out of 5 stars The true story of motivation 7 Dec 2007
By Robert Selden - Published on
How many times have you heard managers say "If only my people were more motivated"? Frederick Herzberg in his classic HBR article "One more time: How do you motivate employees?" has the answer.

This is another of the classic HBR articles and is arguably the most popular of all time - and for good reason. Herzberg simplifies the complex issue of employee motivation to two factors - the satisfiers (or hygiene) and the motivators. Both of which he stresses are important, but for very different reasons. Satisfiers include money, supervision and working conditions. While the motivators include achievement, recognition for achievement, responsibility, meaningful work and opportunity for personal growth.

It's interesting reading his advice again so many years after it was first written. The failed attempts by organisations at motivating people all those years ago as outlined by Herzberg, are still being attempted by many organisations today with just as little success - increased wages/salaries, benefits, communication training and so on. None of them have any impact on employee motivation.

If you've heard of Herzberg's theories but don't know the details, this original source is a must read. Even if you have little knowledge of his theories, but are interested in what motivates all of us, this is essential reading.

Bob Selden, author of What To Do When You Become The Boss: How new managers become successful managers
5.0 out of 5 stars Exactly what I needed 9 April 2012
By Jreese - Published on
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I needed this publication for a school project. Purchasing was simple and flawless. I had the work immediately and was able to start. I would recommend purchasing this publication.
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