- Hardcover: 214 pages
- Publisher: Portfolio (27 Oct 2011)
- Language English
- ISBN-10: 1591843758
- ISBN-13: 978-1591843757
- Product Dimensions: 18 x 13.2 x 1.8 cm
- Average Customer Review: 3.4 out of 5 stars See all reviews (8 customer reviews)
- Amazon Bestsellers Rank: 1,196,694 in Books (See Top 100 in Books)
One Click: Jeff Bezos and the Rise of Amazon.com
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More About the Author
Product Description
Review
Richard Brandt compellingly profiles one of the great internet executives of the era (Stephen Leeb, Author Of The Oil Factor And Red Alert )
Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. (Management Today ) --This text refers to the Paperback edition.
Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. (Management Today ) --This text refers to the Paperback edition.
Product Description
Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
--This text refers to the Paperback edition.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
Not so bad, just a far better and updated version of Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series). I had hoped for something like an interesting biography of the company's CEO, Jeff Bezos. Instead, I had received information, mostly known and was feeling like reading a long article about successful startups in some business orientated newspaper. The book is little, nothing surprising. Interesting maybe for those who want to own every book about a successful internet businesses, but if you're looking for something with atmosphere, this isn't it. It isn't a book with a story to tell.
2 of 2 people found the following review helpful
Format:Kindle Edition
This was a really short piece of work, to put it politely.
I felt like I was reading an article from the NYT while reading the book, and was amazed at how little detail was actually in the book regarding Jeff Bezos.
I felt like I was reading an article from the NYT while reading the book, and was amazed at how little detail was actually in the book regarding Jeff Bezos.
1 of 1 people found the following review helpful
Format:Paperback
"One Click" by Brandt is not a great book on one of the biggest success stories of the internet age. I would imagine that building a company like Amazon must have been a exciting journey but this book reads like a badly researched article for a local newspaper. It becomes apparent quickly that he has not done a lot of interviews with the key people but is relying on secondary research. The book was edited recently and the updated numbers and figures are patched into the text amateur style.
An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.
If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.
If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
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Most Recent Customer Reviews
Interesting Content Helps With Poor Writing Style
Amazon and Bezos fascinate me, so I was delighted to be given a copy of this book for Christmas.
The story of Jeff Bezos and Amazon is interesting, it's unfortunate however... Read more
The story of Jeff Bezos and Amazon is interesting, it's unfortunate however... Read more
Published 4 months ago by Mr. Michele Neylon
brilliantly told story of Jeff Bezos and Amazon
The Amazon effect. Hard to ignore. It's already led to significant changes on our local high streets. Bookshops have almost vanished, and those that remain struggle for profits. Read more
Published 5 months ago by David Briddock
A fantastic insight into the world of Amazon and how it's changing the...
I gained such an insight into Amazon and have been inspired by Jeff Bezos and his approach. The way he pinpointed which business to launch, how to take corner the market and... Read more
Published 5 months ago by Kevin
"Gradatim Ferociter" ("Step by Step, Courageously")
This is not a comprehensive biography such as the one of Steve Jobs written by Walter Isaacson. Rather, it is an extended profile in which Richard Brandt provides a wealth of... Read more
Published 6 months ago by Robert Morris
Enjoyable, but not definitive.
This is a book of only around 200 pages, I read it in a weekend. It's easy to pick up and read despite some little oddities of speech (in the text the author refers to something... Read more
Published 6 months ago by Eddie-B
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