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One Click: Jeff Bezos and the Rise of [Kindle Edition]

Richard L. Brandt
3.7 out of 5 stars  See all reviews (21 customer reviews)

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Product Description


Richard Brandt compellingly profiles one of the great internet executives of the era (Stephen Leeb, Author Of The Oil Factor And Red Alert )

Meticulously researched and with breathless, pithy commentary. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it - just like shopping on Amazon. (Management Today )

Product Description

Buy now with one-click.

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top.

Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who creates 'deal-flow' charts for every major decision, from what business to create to how to chose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions. was waiting to be discovered. It took Bezos's unqiue character and strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape.

Product details

  • Format: Kindle Edition
  • File Size: 463 KB
  • Print Length: 197 pages
  • Page Numbers Source ISBN: 0670920673
  • Publisher: Penguin (27 Oct. 2011)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B005MJFA9K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: #195,004 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
By M. Lach
Not so bad, just a far better and updated version of Business the Amazon.Com Way: Secrets of the World's Most Astonishing Web Business (Big Shots Series). I had hoped for something like an interesting biography of the company's CEO, Jeff Bezos. Instead, I had received information, mostly known and was feeling like reading a long article about successful startups in some business orientated newspaper. The book is little, nothing surprising. Interesting maybe for those who want to own every book about a successful internet businesses, but if you're looking for something with atmosphere, this isn't it. It isn't a book with a story to tell.
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2 of 2 people found the following review helpful
3.0 out of 5 stars Enjoyable, but not definitive. 13 Nov. 2011
By Eddie-B
Format:Paperback|Verified Purchase
This is a book of only around 200 pages, I read it in a weekend. It's easy to pick up and read despite some little oddities of speech (in the text the author refers to something falling "like spit from a bridge").

I'm a big Amazon fan, the site is easy to navigate, prices are good and everything arrives in good time and as described. If I was rating Amazon the company I'd have to give it 5 stars. 3 stars only for this book, I'd recommend it for anyone that wants a taste of the Amazon story. It reads and feels more like an extended magazine article than an in-depth analysis of the rise of Amazon. I'd still like to read a deeper analysis of the development of Amazon and of Jeff Bezos who has steered it to its present pre-eminent position. Amazon's success has possibly lead to the closure of bookstores as it has attracted so much on-line business. On the plus side it has also provided cheaper books, I live in England and until recently book prices were effectively fixed. Amazon also makes it easy to find out-of-print books, again at reasonable prices. There's plenty to write about.
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7 of 8 people found the following review helpful
3.0 out of 5 stars Not what I was looking for 6 Feb. 2012
By KB123
"One Click" by Brandt is not a great book on one of the biggest success stories of the internet age. I would imagine that building a company like Amazon must have been a exciting journey but this book reads like a badly researched article for a local newspaper. It becomes apparent quickly that he has not done a lot of interviews with the key people but is relying on secondary research. The book was edited recently and the updated numbers and figures are patched into the text amateur style.

An almost embarrassing aspect of the book is the way that he writes about Jeff Bezos. I am sure that he is an intelligent person and that he has a lot of drive - however, he is not a god like genius who never failed and always succeeded. I think if Jeff Bezos has read this book he will have flushed about some of the descriptions of himself.

If you are interested in an easy to read book that gives you an introduction about Amazon it might be the right thing for you. If I were Jeff Bezos I would call Walter Isaacson to write a proper book about the story of my business and myself.
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3.0 out of 5 stars How Bezos rocked an industry which didn't exist 17 May 2013
I was very curious about the story behind Jeff Bezos and Amazon and wondered how it does what it does so well. The service is what I would expect of Marks & Spencer, British Airways or Hilton Group but Amazon is a relatively new kid on a very new block and now sets the standards for e-commerce.

In summary I was glad I read this book, albeit not a very detailed book. It was bought for me as a gift and I read it during a recent holiday. The book offered some insight howewer I do have a couple of criticisms:

1. I understand that a biography is punctuated with new characters/business associates. It is therefore necessary to pop back and forth on the timeline; however this occassionally happened with the Jeff Bezos element of the story which upset the flow a little. Minor as it was, it did not detract much from my enjoyment but cannot understand why the book jumped around like this - it's a biography, not a Tarantino movie.

2. I read that the subject, Jeff Bezos, is a very unique individual. As such I was interested to read that his traits are very different to those of other successful entrepeneurs whose biographies and autobiograpies I have read. However the author occasionally pigeonholed Jeff Bezos' traits by pointing out how they fit with other entrepeneurs. To me, this contradicted the rest of the book. Instead Bezos is from a financially stable background, very well educated, highly technical, an introvert in many aspects such as his personal life, oversized his operations and systems in anticipation of growth, didn't turn a profit for many many years nor was he interested in doing so. He executs his strategy with precision but is also adaptive and admits his mistakes. As I say, different to your standard entrepeneur.
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1 of 1 people found the following review helpful
3.0 out of 5 stars So so... 25 Nov. 2012
There seems to be a wave of the CEOs biographies started with several books on Jobs. This books starts like a CV of the young mr. Bezos. I was ready to put it down then. But then came the part on the IPO and the strategy that I found interesting. The end tries to summarise the role and personality but again there is just a handful of comments leading nowhere. Indeed, as said in other reviews, there isn't too much you cannot find elsewhere. One could easily make it a one pager with the same content. Not recommended.
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Most Recent Customer Reviews
3.0 out of 5 stars Good Book
Good Book, helped me with an essay
Published 9 days ago by Jahid
4.0 out of 5 stars Enjoyable
Enjoyable reading about one of the most successfull corporation of the last 20 years which actually revolutionized the way we buy,sell and read .
Published 6 months ago by Gianluigi Todisco
3.0 out of 5 stars Jeff Bezos - interesting mindset
It was most interesting to see how Jeff Bezos mind works and the setting up of Amazon. A bit repetitive.
Published 7 months ago by irrigation woman
5.0 out of 5 stars intriguing and insightful
This was an ok account of Jeff if not brief in a fe places

I think there was space to expand but overall informative
Published 14 months ago by Patrick
3.0 out of 5 stars Solid but never really gets below the surface
A solid journalistic treatment of the growth of amazon. Covers all the main events, and some good personal insights into the young bezos's life. Read more
Published 17 months ago by Rob Wood
4.0 out of 5 stars Richard L. Brandt - One Click | Review
Richard L. Brandt's investigation in to the workings of and the mind of Jeff Bezos, the man behind the company, offers a great insight in to the mind of the man whose... Read more
Published 18 months ago by
4.0 out of 5 stars NEEDS MORE FLESH ON THE BONES
A competent, informative, albeit a bit one-dimensional account of Jeff Bezos's building Amazon from nothing to the world leader in not only book sales but virtually all types of... Read more
Published 20 months ago by DOPPLEGANGER
4.0 out of 5 stars Get inside the mind of Jeff Bezos
If you are interested in how Amazon started, how it thinks and runs then this book is for you. I found it informative and interesting. Read more
Published 22 months ago by M. Purvis
5.0 out of 5 stars That's how he did it !
Fascinating story especially if like me you use Amazon a lot. Hats off to this brilliant chap ! A can't put down type of book.
Published 22 months ago by Nan
5.0 out of 5 stars Great Story, enjoyed reading it.
I have no idea why everyone is calling it a business magazine article, sure it's a touch on the short side at 171 pages but the author more than adequate to cover the story. Read more
Published on 16 Jan. 2013 by Rob aka Captian and Mrs Slow
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