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Synopsis
In 1971, Warner Brothers bought a local football team, the New York Cosmos. In 1975 the club signed a three-year deal with Pele, the greatest player the game had ever known. More big name signings would follow: the German superstar Franz Beckenbauer, the charismatic Italian striker Giorgio Chinaglia and Brazil's 1970 World Cup winning captain, Carlos Alberto. Almost overnight, the Cosmos became the hottest ticket in town. Celebrities like Robert Redford, Mick Jagger, Barbara Streisand and Steven Spielberg attended games. Cosmos players were mainstays of the hedonistic club scene at Studio 54. Set against the backdrop of a city on the edge, Once In A Lifetime is much more than a football book. It is a vivid evocation of the mania that surrounded the Cosmos at the height of their powers in 1977 and the explosion in new forms of popular culture, the debauchery of Studio 54 and the razzmatazz and conspicuous expenditure that surrounded them. It is a story that embraces millionaires, superstars, gangsters, groupies, glamour, power struggles, alcoholic excess, drugs, and full-on fistfights. It also has some of the greatest football players ever to grace the game.

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5 Reviews 5 star:  (4) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review (5 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews   1 of 1 people found the following review helpful: Out Of This Cosmos, 26 May 2006 By  Mr. M. Leigh "MC Lee" (kingston, england) - See all my reviews    Having spent alot of time in New York during the mid-Seventies I was really excited when a friend told me about this book. I went to see a couple of Cosmos games and this book really captures the feeling of the City at the time and the boom-bust attitude of the team's owner and many of the players he recruited. He wanted the best and got the best. Including Dennis Tueart. This book is really well researched and a thoroughly entertaining read. It also contains many pictures which made my memories of that time come flooding back. So thanks for that.  Comment | Permalink | Was this review helpful to you? (Report this)   1 of 1 people found the following review helpful: New York Was Never the Same Again, 5 May 2006 By  Ian Digby - See all my reviews If you like football, clubbing, New York, tales of Pele, Beckenbauer etc this is the book for you. Author Gavin Newsham has done a great job of recreating those few years in the 1970s when America finally realised what football was all about; and when the cream of European and South American football, imported by the Cosmos, realised what New York was all about. It's a great read.  Comment | Permalink | Was this review helpful to you? (Report this)   Is the premiership the next cosmos, 7 Sep 2006 By  Dk Roche "orangehens" (Rugby) - See all my reviews    Excellent and well written. Is Chelsea the new Cosmos? overspending and paying exhorbitant wages, which then the other teams try to follow like lambs to the slaughter. Then financial wake up call. The Premiership chairman should read this and take note.  Comment | Permalink | Was this review helpful to you? (Report this) › See all 5 customer reviews...		Most Recent Customer Reviews The inner workings of a team from another planet There are plenty of football books out there that simply rely on facts and readers memories to paint a picture of a successful or memorable period in the history of a club... Read more Published 23 months ago by Hank Jackson A great story that goes way beyond football Ask any casual football fan about New York Cosmos and they won't get much further than Pele. This book is a fantastic soap opera of sporting shenanigans and political intrigue;... Read more Published 24 months ago by Adrian Search Customer Reviews Only search this product's reviews › See all 5 customer reviews...