One important division of contemporary ethical philosophy is Applied Ethics. Speaking generally, this is the attempt to take the more abstract results from ethics and moral philosophy and apply it to concrete problems that arise in business, our interactions with the environment, new problems that are arising with developing medical technology, and a wide array of familiar and hotly debated issues such as abortion. That is not what one finds in Guignon's book, though what he does is not too far a field. There is no widely acknowledged discipline called Applied Philosophy, but that is what we find here. Guignon is determined to look at the oddity of the claims made by many of today's self-help writers, at the underlying assumption about the way that human lives are made up, and at the ways that thinking about the human self have developed in the modern world. He finally wants to suggest a different understanding of what it means to be authentic that does not fall victim to the easy criticisms that the self-help understanding of authenticity does.
Guignon's initial target is Dr. Phil, who has become one of the highest profile self-help gurus in recent decades and therefore one of the most dangerous. Dr. Phil is not dangerous because he will cause any active harm to either society or to his readers, but because he writes from a poorly thought out position that ignores most of the achievements of thought about human subjectivity over the past couple of centuries. Dr. Phil advocates a position that asserts that authenticity is achieves by sloughing off as much of the external world as possible. If you simply start ridding yourself of all the external chaff that he assumes is keeping you from the wheat at the core of your being that represents the real you, you will discover yourself. What Guignon does by delving deeply into the history of Western thinking about the self and subjectivity and authenticity is show that there is far more to the picture than this. We don't, in fact, discover ourselves by stripping off all externals, but by realizing that authentic existence is only possible not removed from our social existence, but embedded in it. This does not mean merely absorbing and uncritically accepting those social influences immediately impacting us. Our authenticity might well mean challenging and refusing those influences, but it also means acknowledging that we can't merely eject the world around us as if it plays no role in making us who we are. We do not achieve authenticity by heroically stripping ourselves of all the social and cultural influences that provide the raw material for us becoming who we are, but by realizing that we start off embedded in a social group, involved with other lives, even given the fundamental vocabulary for our moral existence by the culture around us. Dr. Phil's project, which subjected to our historical context, seems astonishingly quixotic and irrelevant.
I would like to see the vast panoply of self-help books simply vanish and be replaced by something more substantive like Guignon's book. The catch is that making real progress on self-understanding is hard work. One of the lies of the self-help books is that becoming authentic is hard work. The self-help gurus would have us think otherwise. As a result they invariably offer more than they can possibly achieve.
It won't happen, but I would love to see Guignon's excellent book offered as a twofer along with something by Dr. Phil. But truth be told, skip the Dr. Phil and just get this instead.
One last word, while Guignon focuses his book as the general educated reader, this will be of great help to philosophers as well. Guignon is a perceptive reading of the history of philosophy and positions himself roughly around ideas found in Heidegger, McIntyre, and Charles Taylor. His book makes an interesting contrast with Taylor's somewhat better known books SOURCES OF THE SELF and THE ETHICS OF AUTHENTICITY.