Bought this despite the "nay sayers" in Amazon reviews. OMRON have a great reputation in general: this machine will be accredited as accurate (which is, after all, fairly important!) by the british heart society.
The price I paid is half what it would have been in the High Street: the handbook is very thick but is easy to follow.
I've normal arms: the cuff fits me and isn't uncomfortable (at least, no more uncomfortable than any other machine that's measured my blood pressure!).
The machine can store measurements for two users (84 of them), plus it has a "guest" function for anyone else. It gives averages for each user, and also separately for "morning" and "evening" measurements (morning hypertension seemingly more important).
You can choose to have the M10 either takes single measurements, or it can automatically take three over a period of your choosing (e.g one minute apart) when it gives you the average.
Unlike the £10 machines available from high street chemists, this machine gives me consistent readings, that are like those "done" by my GP. I am confident in the measurements.
The display is easy to read and understand: yes, it is easy to turn on (but I think that's a good thing!).
If you need to know what your blood pressure is - buy an M10-IT.