Have one to sell? Sell yours here
Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom [Hardcover]

Frank Delano
4.6 out of 5 stars  See all reviews (11 customer reviews)

Available from these sellers.


Amazon.co.uk Trade-In Store
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details.

Product details

  • Hardcover: 256 pages
  • Publisher: Amacom (30 Oct 1998)
  • Language English
  • ISBN-10: 0814404596
  • ISBN-13: 978-0814404591
  • Product Dimensions: 23.1 x 14.7 x 2.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 4,182,485 in Books (See Top 100 in Books)

More About the Author

Frank Delano
Discover books, learn about writers, and more.

Visit Amazon's Frank Delano Page

Product Description

Product Description

Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items.
Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

11 Reviews
5 star:
 (10)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (11 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

5.0 out of 5 stars Delano's book shows why he's #1 in building brands, 26 Jun 1999
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
"This is simply the best book I've ever read on building a powerhouse brand. Delano has done a masterful job. You'll come away with a blue print for creating a 'great' brand name and what it takes to create what Delano calls an 'omnipowerful 'brand. Delano's client stories are a fascinating read. Believe me, this is a must read for anyone involved in brand management, marketing, advertising, sales, or public relations." -- Ann Trotter
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1.0 out of 5 stars Lots of slick chat, not much substance., 21 Jun 1999
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
This book is not really about branding so much as the process of naming new products. While there is some useful basic information about devloping good product names, much of the book is spent essentially advertising the author's services and telling tales of how bad everyone else is at creating product names.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Brand Expert Shows How Names Capture Essence of Product, 12 Jun 1999
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
"One of the masters of the marketing universe, Frank Delano, discusses brand naming in his new book 'The Omnipowerful Brand'...Delano's book is thought-provoking and provides insightful consulting for much less than his usual fee." -- Excerpts from book review by Teresa McUsic, Fort Worth Star-Telegram
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
 Go to Amazon.com to see all 16 reviews  4.1 out of 5 stars 
Were these reviews helpful?   Let us know
 
 
Most Recent Customer Reviews









Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Listmania!

Create a Listmania! list

Look for similar items by category


Look for similar items by subject


Feedback