- Hardcover: 256 pages
- Publisher: Amacom (30 Oct 1998)
- Language English
- ISBN-10: 0814404596
- ISBN-13: 978-0814404591
- Product Dimensions: 23.1 x 14.7 x 2.8 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (11 customer reviews)
- Amazon Bestsellers Rank: 4,182,485 in Books (See Top 100 in Books)
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More About the Author
Product Description
Product Description
Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.
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Customer Reviews
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Most Helpful Customer Reviews
5.0 out of 5 stars
Delano's book shows why he's #1 in building brands,
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
"This is simply the best book I've ever read on building a powerhouse brand. Delano has done a masterful job. You'll come away with a blue print for creating a 'great' brand name and what it takes to create what Delano calls an 'omnipowerful 'brand. Delano's client stories are a fascinating read. Believe me, this is a must read for anyone involved in brand management, marketing, advertising, sales, or public relations." -- Ann Trotter
1.0 out of 5 stars
Lots of slick chat, not much substance.,
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
This book is not really about branding so much as the process of naming new products. While there is some useful basic information about devloping good product names, much of the book is spent essentially advertising the author's services and telling tales of how bad everyone else is at creating product names.
5.0 out of 5 stars
Brand Expert Shows How Names Capture Essence of Product,
By A Customer
This review is from: Omnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom (Hardcover)
"One of the masters of the marketing universe, Frank Delano, discusses brand naming in his new book 'The Omnipowerful Brand'...Delano's book is thought-provoking and provides insightful consulting for much less than his usual fee." -- Excerpts from book review by Teresa McUsic, Fort Worth Star-Telegram
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