Olympus proudly introduces the second generation of its eminently affordable power zoom. The camera benefits from a minor miracle of optical engineering, slotting a powerful lens seamlessly into a slim body. Everything from group portrait shots to candid close-ups can be captured in amazing quality. The latest model adds a brand new ‘smart grip’ with stylish retro design to help further enhance performance and banish blur.
As well as being a pleasure to handle, the VR-340 keeps the exquisite all-metal design of its predecessors. This is one camera that photographers of all skill sets will want to pick up and try. Best of all, it is so user friendly that you don’t need to worry about buttons and dials. Great results are delivered automatically, and for a fantastic price.
Although compact in size, quality hasn’t been compromised. The new camera offers 16 megapixels, instead of 14, and 720p High Definition video, while the extremely versatile 10x optical zoom, in offering the wide angle equivalent of 24mm to 240mm in 35mm film terms, enables the VR-340 to stay true to Olympus’ remarkable photographic pedigree. And, when photographers zoom in for that close up, the added smart grip makes it a lot easier to hold the camera steady and avoid blurring the shot.
A bugbear of cameras with bigger than average zooms is the propensity for camera shake at longer focal lengths, when shooting handheld or in lower lighting conditions. Olympus therefore offers not one but two means of reducing the potentially damaging effects of image blur.
As a further help, light sensitivity settings between ISO80-1600 are also manually selectable. Alternatively, turn on the built-in flash.
Specifically designed to expand the creative potential of digital photography, this impressive function of the VR-340 utilises in-camera image processing technology to effortlessly transform the everyday into extraordinary scenes. Simple to operate, the filters allow users to create entirely new worlds with their images. From vibrant colours and pencil drawings to mysterious or rounded perspectives, artistic spirits can magically turn ideas into reality… In addition all but one of the Magic Filters can be used for video clips as well as stills.
Users can choose from Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus or Sparkle.
The Olympus VR-340 offers a large 3-inch, 460,800 dot high resolution LCD screen for framing and reviewing your photos. This means that sharing shots on the spot with family and friends is not only a possibility but also a real pleasure.
Connectivity is also enhanced by the VR-340 being compatible with widely available SDHC and SDXC media cards. Eye-Fi card compatibility also allows for automatic cable-free uploading of images.
Unexpected in this eminently affordable price category is a robust full metal camera body, yet a super slender design with the lens retracted. This enables the Olympus VR-340 to deliver both style and substance in one desirable package.
Taking a great picture with the Olympus VR-340 is as easy as pointing and shooting, thanks to i-Auto mode. This compares common scenes and subjects with on board settings and automatically selects the most appropriate to deliver stunning results that optimize the impact of said subject.
Additional picture enhancing aids include Shadow Adjustment Technology, AF tracking, Face Detection, Scene modes (for example, Landscape, Night), and Beauty Make Up mode. The latter is ready when your subject is not and allows for adding fun make up effects to three people and banishing blemishes. So slip a VR in your pocket and you’re all set for photo excellence.
Connect the camera to a computer and let the battery charge while you save and organise your images. If you own a laptop, this also makes it easy to charge the battery on the move or while you're travelling.
Thanks to [ib] software images can be browsed, organized, and viewed by person, place, location or event.
The Olympus VR-340 is available in silver, black, red or purple.
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