I already have a top of the range Nikon DSLR, but it is not the sort of camera you can take to parties or just have on you when that great shot comes along, so I bought this so that I could have a camera with me all the time. This camera doesn't give me quite the same control over all the settings, but none-the-less, takes very good quality images, and has a very impressive range of features. The 10X optical zoom coupled with a wide angle lens gives an enormous flexibility when it comes to framing the subject, to compose just the view you want, but additionally there is a macro setting which allows you to get very close up and personal, and brings out all the rich detail and colour in nature's "small print".
I did consider, as an alternative to this, buying a more expensive smart-phone than the one I was going to buy, so as to get a better camera on that, but I found even a top of the range smart-phone would only give an 8 Mega-pixel, very basic camera, with very limited features. This camera, with it's 14 Mega-Pixels, 10X, wide angle, optical zoom, macro setting, range of control features, including variable ISO, a reasonable built in flash, and strong metal body, makes any smart-phone camera a very uninviting alternative. Smart-phone cameras are just for recording a quick visual to go with a text message, where this is a real camera, for real photographs.
Another plus point was the price, being about half that of many other comparable cameras, yet having quality written all over it, the camera is real value for money.
My only niggles are -
1) That the motorised zoom is a bit hard to control so that I tend to overshoot the point I want, and so, have to zoom back again: I guess I might get used to it, but a manual zoom is always preferable. I have the same problem with my video camera, so it is probably just the nature of motorised zooms in general, rather than the particular camera.
2) I can't see the screen in bright sunlight. This is also a general problem, I think, as my smart-phone is just the same, and it is a bit frustrating, squinting at the screen and trying to shade it with one hand, to see just enough to get a vague idea of what I'm looking at. We'll have to revert to the black cloth thrown over the head like photographers of old. I really miss the crystal clarity of my DSLR optical viewfinder, but not the bulk and weight that comes with it. The screen is fine otherwise, with very high definition, brightness, colour, and contrast.
Apart from that, I am very pleased with the camera, and it is, now, my constant companion.