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The latest in camera technology meets the most compact of designs, the easiest handling – and all for an unbeatable price. The standard bearing Olympus VR-310 smashes the rule that says you need to spend big to get high quality in return, delivering what has to be the best value in its class.
A quick glance at the impressive headline features of this lightweight VR series model finds that they include a powerful optical zoom, ultra slim dimensions, seven creativity enhancing Magic Filter digital effects, plus HD Movie recording.
Unexpected in this eminently affordable price category is an extremely versatile super wide 24-240mm equivalent (in 35mm film terms), zoom lens shoehorned into and magically defying the camera’s slender proportions.
Unexpected in this eminently affordable price category is a robust full metal camera body, yet a super slender design at just 19.3mm in depth. This enables the Olympus VR-310 to deliver both style and substance in one desirable package.
Taking a great picture with the Olympus VR-310 is as easy as pointing and shooting, thanks to i-Auto mode. This compares common scenes and subjects with on board settings and automatically selects the most appropriate to deliver stunning results that optimize the impact of said subject.
What’s more an intelligently ergonomic control layout means that it’ s easier than ever to capture photos and videos worry free.
A bugbear of bigger zoom cameras is the propensity for camera shake at longer focal lengths, when shooting handheld or in lower lighting conditions. Olympus therefore offers not one but two means of reducing the potentially damaging effects of image blur.
As a further help, light sensitivity settings between ISO100-1600 are also manually selectable. Alternatively, turn on the built-in flash.
With Olympus world renowned for its high-class optics, you can bet the lens on the VR-310 is something very special. And it has taken a minor miracle of engineering to fit a 10x optical zoom into a camera body this slim and compact. This makes it significantly more portable than rivals in its class. Plus there’s the versatility such a powerful zoom brings: users can pull out for broad group shots or zoom in on distant subjects or objects for that candid, intimate feel.
The Olympus VR-310 doesn’t just deliver the goods on paper. In practice, with a 14 megapixel top photo resolution and 720p High Definition video recording, the manufacturer’s trademark pixel rich image quality is very much in evidence; even when pictures are viewed on a large screen television.
The Olympus VR-310 offers a large 3-inch, 230,400 dot resolution LCD screen for framing and reviewing your photos. This means that sharing shots on the spot with family and friends is not only a possibility but also a real pleasure.
Thanks to automatic aids like subject-following AF Tracking, Intelligent Auto Mode (i-Auto), Scene Mode, Face Detection and Shadow Adjustment Technology to ensure perfect focus and exposure for any given subject, plus high capacity SDHC media card compatibility so you never run out of storage space, slip a VR in your pocket and you’re all set for photo excellence.
Specifically designed to expand the creative potential of digital photography, this impressive function of the VR-310 utilises in-camera image processing technology to effortlessly transform the everyday into extraordinary scenes. Simple to operate, the filters allow users to create entirely new worlds with their images. From vibrant colours and pencil drawings to mysterious or rounded perspectives, artistic spirits can magically turn ideas into reality.
Users can choose from Punk, Pop Art, Pin Hole, Drawing, Fish Eye, Soft Focus and new addition Sparkle.
Punk: Pose like Sid and Nancy and have your world turned dayglo, with this fun feature that transforms your photos into crudely photocopied fanzine style images, but in a good way.
Pop Art: In the tradition of Andy Warhol, this effect enhances colours, making them stronger and more vivid. It creates high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: With its distorted 180-degree perspective, this filter reproduces the dramatic effect of a fish-eye lens. It lends a new perspective to the whole scene with a “round” effect.
Drawing: This filter gives the impression that subjects have been sketched on the fly by an artist just at the moment that inspiration struck. Images are transformed into line drawings for improvised, creative results.
Pin Hole: For an ethereal feel, Pin Hole reduces the peripheral brightness of images like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.
Soft Focus: Give your portraits that romantic otherworldly look beloved of wedding photographers.
Sparkle: Well, you can never have enough sparkle in your life, can you? A Magic Filter that truly imparts a sprinkling of fairy dust, adding twinkling reflections to shiny objects.
Connect the camera to a computer and let the battery charge while you save and organise your images. The supplied super-compact AC adaptor also makes it easy to charge the battery while you're travelling.
Thanks to [ib] software images can be browsed, organized, and viewed by person, place, location or event.
The Olympus VR-310 is available in silver, black, red or purple.
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