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New PEN flagship rewrites Compact System Camera rules, with its world-beating FAST AF (Frequency Acceleration Sensor Technology) the fastest* autofocus of any camera with interchangeable lenses, timeless metal design and state-of-the-art touch-sensitive OLED display, it's a genuine alternative to bulkier and more expensive SLRs.
Pick up the new PEN and you realise you're holding a potential style icon. The craftsmen at Olympus have managed a rare feat, drawing on the charm of the golden era of camera design some 50 years ago to create a camera that will still turn heads 50 years from today. If their vision was to create a timeless classic, that's exactly what they've achieved.
One of the PEN's most striking - and useful - characteristics is the sheer speed and versatility of the record-breaking autofocus. Driven by the new and powerful Olympus TruePic VI processor, the FAST AF focuses quicker* than any other camera with interchangeable lenses, giving PEN owners the very best chance of capturing fast-moving shots. What's more, it offers 35 separate focus points, spread over nearly the whole sensor, making it possible to focus on small subjects, no matter where they appear in the picture.
In low light conditions, the built-in AF Illuminator compensates for potential loss of accuracy while new AF tracking technology ensures subjects stay sharp even when they move in and out of the frame. Another potentially shot-saving bonus is Full Time AF Ã¢â‚¬â€œ the focus is always active so the image is always in focus and the camera doesn't waste time focusing when the user applies pressure top the shutter release button.
Like the processors in computers, TruePic VI is essentially two units in one, with one half dedicated purely to the FAST AF and the other to image reproduction. The result is outstanding quality, colour and detail from the 12.3 Megapixel LIVE MOS sensor and with light sensitivity boosted to an impressive ISO 12800. TruePic VI also shortens the time taken between shots and noticeably reduces noise during movie recording.
Unique to the flagship PEN is the three-inch, touchsensitive OLED display. It's not only intuitive and practical to use, but also delivers a superb, photoquality picture, regardless of ambient light conditions. Compared to similar LCD screens, an OLED display generates superior contrast, deeper blacks and a broader spectrum of colours. It is brighter, the angle of view is wider and it uses less power.
The PEN's display offers fingertip scrolling and enlarging of photos as well as control of the shutter release, AF points and the pop-up Live Guide - the celebrated PEN assistant that makes it easy for less experienced users to get crucial parameters such as aperture and depth of field exactly right. Even professionals will be glad to note that there's now direct access to Live Guide in P, S, M and A modes, if need be. Unlike with some of PEN's rivals, Live Guide is available for both movies and stills.
But for most serious photographers, experimenting with settings is half the fun - and they don't want to scroll through endless menus to make their adjustments. That's why Olympus has incorporated two additional dials on the back of the PEN. With just their thumb, users can fine-tune aperture and exposure time in an instant - without having to switch between menu sections. The chosen settings appear bright and clear on the OLED screen, or in the optional electronic viewfinder. Fans of hands-on shooting will also love the three customisable buttons they can assign to their favourite functions. The buttons, dials and new FAST AF help users react quicker to spontaneous situations and capture fleeting scenes or fast-moving subjects before the opportunity is lost.
A wide choice of creative Art Filters and effects is a bonus for ambitious users and pros alike. The PEN offers ten different filters for adding special effects without the hassle of computer software. Several of these can be combined with additional effects, such as new Starlight and White Edge. Users can choose from the Pop Art, Soft Focus, Pale & Light Colour, Light Tone, Grainy Film, Pinhole, Diorama, Cross Process, Gentle Sepia and Dramatic Tone Art Filters. All ten filters can be applied to both still shots and movies.
The PEN records movies with a stereo soundtrack in radiant 1080i Full HD quality at 60fps - and in a choice of formats. For playing back on TV, users can choose AVCHD, which generates a smaller file size. If they want to edit their movies first, the 720p HD Motion JPEG format is ideal. It generates larger files but is easier to handle with PC editing software.
Like every other PEN, the PEN E-P3 is a system camera. The moment you purchase it, you gain instant access to more than 500 Micro Four Thirds, Four Thirds and other lenses (via a adapter), including Olympus' legendary M.ZUIKO DIGITAL range of high-quality optics. Highlights of the range are two new fast-aperture lenses.
The kit lens supplied is another first-class option. The re-sculpted M.ZUIKO DIGITAL 14-42mm (28-84mm**) 1:3.5-5.6 II R is specially designed for near-silent operation, so users can shoot HD movies in stereo without the background whir. It's metallic casing and compact, lightweight design makes it a perfect match for the PEN. Irrespective of the specifications of the lens users attach, thanks to built-in Image Stabilisation they can be confident of capturing blur-free shots.
And thanks to Accessory Port 2, they can also select from the ever-growing family of PENdedicated accessories, including the Bluetooth®-compatible PENPAL that automatically reformats still photos for wireless transfer to other compatible devices and social media.
The E-P3 further takes the worry out of photography and offers almost unlimited memory expansion possibilities by providing compatibility with the new SDXC*** removable media card format. The Pen also offers compatibility with the latest generation Eye-Fi wireless memory cards allowing you to automatically upload photos and videos from your camera directly to your computer or to your favourite on-line photo site.
The Olympus PEN E-P3 is available in the following configurations, in Black, White or Silver:
* As of June 2011.
** 35mm camera equivalent.
*** SD is a trademark of SD Card Association
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