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Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population
David Metz (Author), Michael Underwood (Author) Average Customer Review: Available from these sellers.
Synopsis
The population is ageing. The future will be older. Youth markets are static or shrinking. Older people are becoming richer and fitter. Age discrimination is on its way out. Businesses need to address the implications of these fundamental changes. This book aims to improve standards of provision of... Read More |
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