- Paperback: 200 pages
- Publisher: Age Concern Books (10 Feb 2005)
- Language English
- ISBN-10: 086242383X
- ISBN-13: 978-0862423834
- Product Dimensions: 24.2 x 17 x 1.6 cm
- Amazon Bestsellers Rank: 926,314 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
The population is ageing. The future will be older. Youth markets are static or shrinking. Older people are becoming richer and fitter. Age discrimination is on its way out. Businesses need to address the implications of these fundamental changes. This book aims to improve standards of provision of products and services to older people. Chapters include: Demographics; Changing ideas of ageing; Market segmentation; Key sectors; Mature marketing; Income, wealth and purchasing power; What it's like to be old? Mainstream markets; Addressing the special needs of ageing; Ten key points for business.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
There are no customer reviews yet on Amazon U.K.
|
||||||||||||||||||||
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Sales & Marketing > Market Research
- Books > Business, Finance & Law > Sales & Marketing > Research
- Books > Society, Politics & Philosophy > Social Sciences > Gerontology
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
