The "gimmick" in question is a supposedly "innovative" foam pad applicator that allegedly helps to "gently resurface skin appearance", and that the "gentle massage with the applicator encourages under-eye lymphatic drainage for reduced puffiness and revitalised appearance". Yeah, right. The reality is that you squeeze this thing and most of the product still stays in the package. I tried to massage the very delicate area under my eye with it and it SCRATCHED it instead. The feeling was very uncomfortable and I gave up. I tried to gather all cream I could on my finger and massage it like this under my eye instead.
An ingredient high on the list is several "dimethicone" variations = silicone! This thing is so cheap, you can buy 500 ml for a quid.
An important question, by the way, is WHY are the ingredients slightly different on the package than on the Amazon list? It's the second time I've noticed such discrepancies with Olay. Isn't there a set formula of what they put into their stuff and the order/ amount they use?? Or maybe they think consumers are idiots and we won't notice such things?
Better and potentially active ingredients are: niacinamide = a form of vit B, panthenol = the provitamin of B5, caffeine, pentapeptides, tocopheryl acetate = vit E, camellia sinensis = tea, cucumis sativus = cucumber, aloe and hamamelis virginiana water = witch hazel.
I think it is a very uncomfortable product to use. There are cheaper and better products out there.