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Ogilvy on Advertising (Paperback)

by David Ogilvy (Author)
5.0 out of 5 stars  See all reviews (19 customer reviews)
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Product details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New edition edition (5 Mar 2007)
  • Language English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 24.4 x 18.8 x 1.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon.co.uk Sales Rank: 6,863 in Books (See Bestsellers in Books)

    Popular in this category:

    #2 in  Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

Product Description

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.


About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

19 Reviews
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Average Customer Review
5.0 out of 5 stars (19 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
19 of 25 people found the following review helpful:
5.0 out of 5 stars The Best Book Written on Advertising, 14 Jul 2000
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
David Ogilvy is one of the best advertising men this past century has ever seen. He combines his knowledge and passion with strict guidlines which he has learned and accepted and that are still applicable today. I had borrowed the book from a previous employer when I first started working in Advertising, as soon as I could I bought my own copy and have read the book thrice so far; I am currently summarizing it for future reference.
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11 of 15 people found the following review helpful:
5.0 out of 5 stars David Ogilvy is my agency's master., 22 Jun 1999
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars best marketing book for beginnners I read, 7 Jan 1999
By A Customer
This review is from: Ogilvy on Advertising (Paperback)
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!
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Most Recent Customer Reviews

5.0 out of 5 stars I buy this book for every designer I employ.
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Read more
Published 9 days ago by Ade Wilbury

5.0 out of 5 stars Good Read
I bought this book and Tested Advertising Methods on the same day. This one is by far more interesting, a much better read. Read more
Published 2 months ago by Daniel

5.0 out of 5 stars Brilliant!
I don't work in advertising but I still found this a fascinating book. It's written in a breezy, light, entertaining style. Read more
Published 3 months ago by Barry

5.0 out of 5 stars A Joyously Readible Book
Even if you never advertise, this is a must-read book for any businessman wishing to expand his business.
Richard Hopking.
Published 7 months ago by Richard S. Hopking

5.0 out of 5 stars Don't Just Read This Book... USE IT!
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out... Read more
Published 20 months ago by Mr. R. Hireker

5.0 out of 5 stars From the master
This was the first book on advertising I ever read. Entertaining and insightful, it helped me fall in love with what has been my career ever since.
Published 21 months ago by Philip N. Larmett

5.0 out of 5 stars This book is all you need...
This book contains everything you will ever need to know about creating successful advertising . The principles he expounds are as relevant today as when the book was published in... Read more
Published on 7 April 2007 by Chris Pearson

5.0 out of 5 stars Essential
Simply one of the best books on advertising ever written. If you're in business and plan to use advertising (whether you're going to design it yourself or pay someone else to do... Read more
Published on 15 Jun 2006 by Steve Gibson, Steve Gibson Con...

5.0 out of 5 stars an amazing man!
It has often been said David Ogilvy was a genius in his own mind. Well, it was in many others as well. He build Ogilvy and Mather in the giant it is with simple beliefs. Read more
Published on 8 May 2003 by Deborah MacGillivray

5.0 out of 5 stars Ogilvy: because advertising is all about passion
David Ogilvy offers both a travel back in time at the root of advertising and talk about is own experience. Read more
Published on 14 May 1999

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