A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By Ade Wilbury
Format:Paperback
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
5 of 5 people found the following review helpful
By Oli
Format:Paperback
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
4 of 5 people found the following review helpful
By A Customer
Format:Paperback
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!
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4.6 out of 5 stars
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Most Recent Customer Reviews
3.0 out of 5 stars
Good service
Ordered and arrived in time - excellent service - would recommend to anyone else. .......... ........ ....... ........ ............ ....
Published 27 days ago by Simon J. Watts
4.0 out of 5 stars
I like the book which content many advices about advertisement.
I like the book which content many advices about advertisement. However, the book should be reprint with more up to dated advices and more comments on recent ads.
Published 1 month ago by Anna
5.0 out of 5 stars
Smart people never die
They live through they're books. Although written about 30 years ago, this book is an absolute must have for those interested in advertising. Read more
Published 4 months ago by Anca
5.0 out of 5 stars
One of the Greatest advertising books
One of the greatest books in the history of advertising. For the Greeks I've written a review in my blog: [..]
Published 14 months ago by Nikos
5.0 out of 5 stars
Great book on advertising
Yes my dear friend, this is a book that requires only several evenings, taken it at a leisurely pace. Read more
Published 23 months ago by the beaver
4.0 out of 5 stars
Good advices
Despite the fact that it has been written in the 80's, this book stills accurate. One of the first books I've ever read on advertising. Read more
Published on 17 Mar 2011 by Ricardo
5.0 out of 5 stars
Wise advice that still holds true
This book, along with Commonsense Direct Marketing by Drayton Bird, provides the bedrock for anyone wanting to understand Marketing and Advertising. Read more
Published on 21 Dec 2010 by Jason D. C. Sullock
5.0 out of 5 stars
Still resonates
In many ways this book is hopelessly out-of-date but most of the principles espoused by Ogilvy in this hugely-entertaining and superbly-written book still hold true. Read more
Published on 16 May 2010 by The Kevster
5.0 out of 5 stars
Great read...
For anyone interested in advertising, working in advertising or a fan of Mad Men, this book should keep you hooked.
Published on 4 Feb 2010 by Mr. M. I. Carrol
4.0 out of 5 stars
Genius: A Must-By for Advertisers
When you read this book it's easy to see why David Ogilvy is considered the father of advertising. In this part biography, part advertising manual, Ogilvy discusses different... Read more
Published on 2 Feb 2010 by THE Music Enthusiast
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