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Ogilvy on Advertising [Paperback]

David Ogilvy
4.8 out of 5 stars  See all reviews (33 customer reviews)
RRP: 12.99
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Book Description

5 Mar 2007
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

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Ogilvy on Advertising + Confessions of an Advertising Man + Hegarty on Advertising: Turning Intelligence into Magic
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Product details

  • Paperback: 224 pages
  • Publisher: Prion Books Ltd; New edition edition (5 Mar 2007)
  • Language: English
  • ISBN-10: 1853756156
  • ISBN-13: 978-1853756153
  • Product Dimensions: 18.8 x 24.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 24,897 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.

Product Description

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars I buy this book for every designer I employ. 4 Nov 2009
Format:Paperback
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A great read with plenty of good 'meeting jargon' 20 July 2011
By Oli
Format:Paperback
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.

My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.

There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
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4 of 5 people found the following review helpful
5.0 out of 5 stars best marketing book for beginnners I read 7 Jan 1999
By A Customer
Format:Paperback
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!
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14 of 18 people found the following review helpful
5.0 out of 5 stars David Ogilvy is my agency's master. 22 Jun 1999
By A Customer
Format:Paperback
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
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6 of 8 people found the following review helpful
5.0 out of 5 stars Truth is like God - there is only One 29 Aug 1998
By A Customer
Format:Paperback
An outstanding book, more interesting to read than any best-seller romance. The author reveals the truth about advertising. When you read the book, you agree with every word and say to yourself: it's obvious, I have always known this. But could not remember
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3 of 4 people found the following review helpful
5.0 out of 5 stars Brilliant! 31 Jan 1999
By A Customer
Format:Paperback
It is the bible for any one who wants to pursue the advertising way of life.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Ogilvy, THE GENIUS on Advertising 17 Jan 1997
By A Customer
Format:Paperback
An outstanding evergreen book! Every single phrase tells you something USEFUL about Advertising: a 224-page book WORTH BUYING, believe me.
Incredible, so uniquely clear and clever!

David, you have sign-posted THE Job of my life
(Michele Re, an Italian lover of Copywriting - and Ogilvy, naturally).
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By jazzk1
Format:Paperback|Verified Purchase
Overall 5/5, some of the good aspects of the book:

-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research behind techniques
-feels like you are talking to Ogilvy himself in the manner of the wording
-covers all principles of advertising at that time

drawbacks:
-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)

So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5
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Most Recent Customer Reviews
5.0 out of 5 stars Practically perfect in every way!
What a book. Spent my Sunday reading it and it is was intriguing and enlightening. It is simply packed with gems of ideas. Read more
Published 3 months ago by Janet Male
5.0 out of 5 stars This book has helped me no end in my work ...
This book has helped me no end in my work as a digital marketing exec. The ideas are still highly relevant today. Read more
Published 4 months ago by M Palmer
5.0 out of 5 stars A superb book that should on every Marketing persons bookshelf /...
Full of great ideas and inspiration. Loads of classic advertising campaigns highlighted and explained. Read more
Published 6 months ago by Raphael
3.0 out of 5 stars Good service
Ordered and arrived in time - excellent service - would recommend to anyone else. .......... ........ ....... ........ ............ ....
Published 12 months ago by Simon J. Watts
4.0 out of 5 stars I like the book which content many advices about advertisement.
I like the book which content many advices about advertisement. However, the book should be reprint with more up to dated advices and more comments on recent ads.
Published 13 months ago by Anna
5.0 out of 5 stars Smart people never die
They live through they're books. Although written about 30 years ago, this book is an absolute must have for those interested in advertising. Read more
Published 15 months ago by Anca
5.0 out of 5 stars One of the Greatest advertising books
One of the greatest books in the history of advertising. For the Greeks I've written a review in my blog: [..]
Published on 15 Mar 2012 by Nikos
5.0 out of 5 stars Great book on advertising
Yes my dear friend, this is a book that requires only several evenings, taken it at a leisurely pace. Read more
Published on 18 Jun 2011 by the beaver
4.0 out of 5 stars Good advices
Despite the fact that it has been written in the 80's, this book stills accurate. One of the first books I've ever read on advertising. Read more
Published on 17 Mar 2011 by Ricardo
5.0 out of 5 stars Wise advice that still holds true
This book, along with Commonsense Direct Marketing by Drayton Bird, provides the bedrock for anyone wanting to understand Marketing and Advertising. Read more
Published on 21 Dec 2010 by Jason D. C. Sullock
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