Read it and you will find nuggets of practical information that covers the advertising discipline. A reference book for all interested in the dynamics of advertising.Published 2 months ago by Amazon Customer
I thought this was a really interesting book written in an extremely honest, upfront and matter of fact way by a man who has done it all when it comes to the advertising industry. Read morePublished 3 months ago by Alan Shanley
Really good introduction and background to advertising and what works might be a bit dated but still well worth readingPublished 7 months ago by Tom Wibaut
This is a great marketing and copywriting book with tips and behind the scene look at what it takes to write great copy. Read morePublished 8 months ago by Amazon Customer
Excellent book, easy to read and a good insight into the advertising world.Published 8 months ago by Shaun
Only punch-drunk losers wouldn't give this five stars. Commonsense and to the point. Punches light-weight Agencies out of the ring.Published 9 months ago by Mr Stuart A Ferguson Dateline Publishing
Witty book. Some principles still hold true today.
I read it to get an insight into the genius that made David Ogilvy.
The book will make you laugh! Read more
As a real-life guide to Mad Men, or on its own fantastic and still relevant.Published 11 months ago by donJaneiro