Ogilvy on Advertising Paperback – 5 Mar 2007
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
Inside This Book(Learn More)
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research behind techniques
-feels like you are talking to Ogilvy himself in the manner of the wording
-covers all principles of advertising at that time
-dated techniques (although Ogilvy states himself many times that its the principles to focus on, not the techniques)
So for someone interested in advertising, its like a history book but feels very contemporary, it of course does not include the tech book hence much of advertising is not included such as the internet, social media etc but for its time and the principles covered 5/5
David explains the principles in easy to understand language.From people need to justify their purchases to p
eople don`t like being sold to
Fantastic book worth it`s weight in gold
However, the one problem I found with this book is that the material is very dated.
On subjects of market research, split testing and copywriting style, Ogivly discusses the way in which he improved the sales of literally thousands of different product-lines through successful advertising campaigns, but I couldn't help but to compare Ogilvy's dated methodology with the modern - and proven - methods which exist today. And some of Ogilvy's are wrong. For example, Ogilvy talks about the length of copy used in his ads. He states that longer copy works best to generate more sales revenue. Of course, this statement simply isn't true in today's world and is very much dependant on dozens of factors including medium of advert, product being advertised. The list goes on.
I would highly recommend this book to anyone working in advertising and/or marketing, as the book provides some deep and meaningful advice for even the experienced marketing professional, but the reader should bear in mind the year in which this book was written before using some of the advice in his next advertising campaign.
Most Recent Customer Reviews
Simply brilliant for those well versed in advertising or looking to learn the ropes. David gives sensible example-driven advice though some chapters (how to start your first... Read morePublished 5 months ago by RADIXES_TEEN
An excellent book.I would recommend it to anyone interested in advertising.Published 5 months ago by barry robinson
David Ogilvy is one of those men that made a massive impact in his industry. He also happened to enjoy documenting it. Read morePublished 7 months ago by Joan Muni
Read it and you will find nuggets of practical information that covers the advertising discipline. A reference book for all interested in the dynamics of advertising.Published 11 months ago by Amazon Customer
I thought this was a really interesting book written in an extremely honest, upfront and matter of fact way by a man who has done it all when it comes to the advertising industry. Read morePublished 12 months ago by Alan Shanley
Really good introduction and background to advertising and what works might be a bit dated but still well worth readingPublished 16 months ago by Tom Wibaut
This is a great marketing and copywriting book with tips and behind the scene look at what it takes to write great copy. Read morePublished 16 months ago by Amazon Customer