David Ogilvy is one of those men that made a massive impact in his industry. He also happened to enjoy documenting it. Read morePublished 1 month ago by Joan Muni
Read it and you will find nuggets of practical information that covers the advertising discipline. A reference book for all interested in the dynamics of advertising.Published 4 months ago by Amazon Customer
I thought this was a really interesting book written in an extremely honest, upfront and matter of fact way by a man who has done it all when it comes to the advertising industry. Read morePublished 5 months ago by Alan Shanley
Really good introduction and background to advertising and what works might be a bit dated but still well worth readingPublished 9 months ago by Tom Wibaut
This is a great marketing and copywriting book with tips and behind the scene look at what it takes to write great copy. Read morePublished 10 months ago by Amazon Customer
Excellent book, easy to read and a good insight into the advertising world.Published 11 months ago by Shaun
Only punch-drunk losers wouldn't give this five stars. Commonsense and to the point. Punches light-weight Agencies out of the ring.Published 12 months ago by Mr Stuart A Ferguson Dateline Publishing
Witty book. Some principles still hold true today.
I read it to get an insight into the genius that made David Ogilvy.
The book will make you laugh! Read more