A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.