- Paperback: 223 pages
- Publisher: Prion Books Ltd; New Ed edition (14 Sep 1995)
- Language English
- ISBN-10: 1853751960
- ISBN-13: 978-1853751967
- Product Dimensions: 24.4 x 18.8 x 1.6 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (26 customer reviews)
- Amazon Bestsellers Rank: 203,911 in Books (See Top 100 in Books)
- See Complete Table of Contents
 Trade In this Item for up to £0.95
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Ogilvy on Advertising for an Amazon.co.uk gift card of up to £0.95, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Product Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
--This text refers to an out of print or unavailable edition of this title.
About the Author
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
--This text refers to an alternate
Paperback
edition.
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
3 of 3 people found the following review helpful
Format:Paperback
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.
There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
14 of 18 people found the following review helpful
Format:Paperback
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
One of the Greatest advertising books
One of the greatest books in the history of advertising. For the Greeks I've written a review in my blog: [..]
Published 2 months ago by Nikos
Great book on advertising
Yes my dear friend, this is a book that requires only several evenings, taken it at a leisurely pace. Read more
Published 11 months ago by the beaver
Good advices
Despite the fact that it has been written in the 80's, this book stills accurate. One of the first books I've ever read on advertising. Read more
Published 14 months ago by Ricardo
Wise advice that still holds true
This book, along with Commonsense Direct Marketing by Drayton Bird, provides the bedrock for anyone wanting to understand Marketing and Advertising. Read more
Published 17 months ago by Jason D. C. Sullock
Still resonates
In many ways this book is hopelessly out-of-date but most of the principles espoused by Ogilvy in this hugely-entertaining and superbly-written book still hold true. Read more
Published on 16 May 2010 by The Kevster
Great read...
For anyone interested in advertising, working in advertising or a fan of Mad Men, this book should keep you hooked.
Published on 4 Feb 2010 by Mr. M. I. Carrol
Genius: A Must-By for Advertisers
When you read this book it's easy to see why David Ogilvy is considered the father of advertising. In this part biography, part advertising manual, Ogilvy discusses different... Read more
Published on 2 Feb 2010 by THE Music Enthusiast
Good Read
I bought this book and Tested Advertising Methods on the same day. This one is by far more interesting, a much better read. Read more
Published on 27 Aug 2009 by Daniel
Brilliant!
I don't work in advertising but I still found this a fascinating book. It's written in a breezy, light, entertaining style. Read more
Published on 6 Aug 2009 by Barry
A Joyously Readible Book
Even if you never advertise, this is a must-read book for any businessman wishing to expand his business.
Richard Hopking.
Richard Hopking.
Published on 7 April 2009 by Richard S. Hopking
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/02/x-locale/communities/discussion_boards/start-new-discussion-sec._V192198663_.gif){kind=small}
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
