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Ogilvy on Advertising [Hardcover]

David Ogilvy
4.8 out of 5 stars  See all reviews (37 customer reviews)

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Book Description

Sep 1983
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
--This text refers to an out of print or unavailable edition of this title.


Product details

  • Hardcover: 224 pages
  • Publisher: Crown Pub (Sep 1983)
  • Language: English
  • ISBN-10: 0471798193
  • ISBN-13: 978-0517550755
  • ASIN: 051755075X
  • Product Dimensions: 25.1 x 19.3 x 2.8 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Bestsellers Rank: 324,721 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. He was a notable advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality in advertising.
David Ogilvy died on July 21, 1999 at his home, the Chateau de Touffou, in Bonnes, France. Ogilvy remains one of the most famous names in advertising and is considered one of its dominant thinkers, among (Raymond Rubicam, Leo Burnett, William Bernbach, and Rosser Reeves), who shaped the business after the 1920s.

Product Description

About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999. --This text refers to the Paperback edition.

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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars I buy this book for every designer I employ. 4 Nov 2009
Format:Paperback
I buy this book for every graphic and web designer I employ. I cannot emphasizes enough how good and how practical this book is. Anyone associated with the design and advertising world should read this book; it will give you great foundation onto which to build your own strategies. In my opinion it optimizes what should be taught at Art College or University. Every creative should be accountable for their work and that means the results their work generates, this book goes along way into explaining the facts of life in the real world. Some of the research in this book is as relevant today as the day it was published. For you web designers out there, you know you can't hide for much longer due to tools like Google analytics, get yourself a head of the game and read this book.
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5 of 5 people found the following review helpful
5.0 out of 5 stars A great read with plenty of good 'meeting jargon' 20 July 2011
By Oli
Format:Paperback
This book will give you the vernacular to sound excellent in meetings. you'll find yourself 'extolling virtues' in no time at all.

My only argument with it is it's lack of a digital angle (which is understandable, it's over 30 years old). For example, Ogilvy claims that serif copy reads better than sans serif. Whilst this may be true, it's probably only true in print and not in digital (often, you don't have a choice in digital). Equally, his main reasoning behind the serif font being better is that the eye is better trained to reading it. In the internet age, this is perhaps not always the case any more.

There are a few other instances where the age of this book does show, but fundamentally, what made good advertising 100 years ago still makes good advertising today. And, more importantly, reasons behind bad advertising 100 years ago will continue to be the reasons behind bad advertising today and tomorrow and the next...
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4 of 5 people found the following review helpful
5.0 out of 5 stars best marketing book for beginnners I read 7 Jan 1999
By A Customer
Format:Paperback
The tips and strategies make it a book that everyone interested in markting should read. Ogilvy turn marketing in an even enjoyable subject. As a pionner in the field, he selects the best stories and examples to ilustrate the development of marketing in this century. Read it!
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14 of 18 people found the following review helpful
5.0 out of 5 stars David Ogilvy is my agency's master. 22 Jun 1999
By A Customer
Format:Paperback
The most valuable tool for any creative thinker. As the owner of an ad agency, I read this book once a year and keep important excerpts for reference at desk, briefcase and home.
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7 of 9 people found the following review helpful
5.0 out of 5 stars Truth is like God - there is only One 29 Aug 1998
By A Customer
Format:Paperback
An outstanding book, more interesting to read than any best-seller romance. The author reveals the truth about advertising. When you read the book, you agree with every word and say to yourself: it's obvious, I have always known this. But could not remember
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3 of 4 people found the following review helpful
5.0 out of 5 stars Brilliant! 31 Jan 1999
By A Customer
Format:Paperback
It is the bible for any one who wants to pursue the advertising way of life.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Ogilvy, THE GENIUS on Advertising 17 Jan 1997
By A Customer
Format:Paperback
An outstanding evergreen book! Every single phrase tells you something USEFUL about Advertising: a 224-page book WORTH BUYING, believe me.
Incredible, so uniquely clear and clever!

David, you have sign-posted THE Job of my life
(Michele Re, an Italian lover of Copywriting - and Ogilvy, naturally).
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5.0 out of 5 stars Accurate and entertaining 30 Jun 2014
Format:Paperback|Verified Purchase
As a real-life guide to Mad Men, or on its own fantastic and still relevant.
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Most Recent Customer Reviews
3.0 out of 5 stars Just lukewarm
While David Ogilvy was behind some amazing and famous ads, I didn't really enjoy this book. If you work in the ad industry, perhaps this will be a book you enjoy, but if you're... Read more
Published 17 days ago by Eric Moeller
5.0 out of 5 stars Amazing!
Book came within estimated delivery, packaged well with a bookmark inside which was a pleasant surprise. Read more
Published 1 month ago by Danielle
5.0 out of 5 stars The Master Copywriter book
David Ogilvy the worlds most successful direct sales copywriter takes you through the process of crafting great sales copy. Read more
Published 2 months ago by Gregory Barr
5.0 out of 5 stars Great book for a beginner and for someone who is interested in the...
Overall 5/5, some of the good aspects of the book:

-actual layout and presentation, beautiful with coloured pictures, clear layout and font
-quotes and research... Read more
Published 5 months ago by jazzk1
5.0 out of 5 stars Practically perfect in every way!
What a book. Spent my Sunday reading it and it is was intriguing and enlightening. It is simply packed with gems of ideas. Read more
Published 6 months ago by Janet Male
5.0 out of 5 stars This book has helped me no end in my work ...
This book has helped me no end in my work as a digital marketing exec. The ideas are still highly relevant today. Read more
Published 7 months ago by M Palmer
5.0 out of 5 stars A superb book that should on every Marketing persons bookshelf /...
Full of great ideas and inspiration. Loads of classic advertising campaigns highlighted and explained. Read more
Published 9 months ago by Raphael
3.0 out of 5 stars Good service
Ordered and arrived in time - excellent service - would recommend to anyone else. .......... ........ ....... ........ ............ ....
Published 14 months ago by Simon J. Watts
4.0 out of 5 stars I like the book which content many advices about advertisement.
I like the book which content many advices about advertisement. However, the book should be reprint with more up to dated advices and more comments on recent ads.
Published 15 months ago by Anna
5.0 out of 5 stars Smart people never die
They live through they're books. Although written about 30 years ago, this book is an absolute must have for those interested in advertising. Read more
Published 18 months ago by Anca
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