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Offline Advertising - How To Do It Correctly (Advertising And Marketing For The Busy Entrepreneur Book 1) [Kindle Edition]

Sarah Hexthorpe
4.8 out of 5 stars  See all reviews (4 customer reviews)

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  • Length: 98 pages (estimated)
  • Word Wise: Enabled
  • Similar books to Offline Advertising - How To Do It Correctly (Advertising And Marketing For The Busy Entrepreneur Book 1)
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Book Description

Have you ever tried your hand at advertising in newspapers and magazines and failed miserably? If you can't put your finger on the reasons why your book failed then "Offline Advertising: How To Do It Correctly" will seem like a breath of fresh air.

Originally compiled as a successful training manual for offline businesses it has helped numerous "real life" companies grow through the development of planned marketing campaigns.

"Offline Advertising: How To Do It Correctly" covers the following topics:

1: Headings

2: Body text & hooks to tempt your customer

3: How to get advertising space one third the price that your competitors pay

4: ‘Rate card’, and why you should NEVER pay it!

5: What goes on in a ‘normal’ newspaper sales office

6: How to buy space at really really cheap prices

7: Where NOT to buy advertising space

8: Why small circulation magazines offer such a bad deal

9: How to deal with telephone sales people

10: Where you SHOULD advertise

11: How to test your adverts cheaply

12: How advertising space is sold

13: Color supplements

14: Classifieds versus display

15: How to place an advert

16: Why the ‘middle management’ adverts fail

17: Why ‘readers offer’ adverts work so well

18: The secret of success

19: How to advertise (in-depth)

20: Typefaces and graphics

21: Copycats

22: Colors

23: 10 Rules For Creating Killer Adverts

24: Other Ways To Advertise Offline

Whether you are a new start-up, sole business owner, marketer or an established company you will find this a mouth-watering read. Once you understand how advertising really happens in the offline world your eyes will be opened up to possibilities you never imagined.

You will know what to say when you call to place your advertisement so that you don't pay full price for your advertising (and this is a key point to the strategy outlined).

You will find out what the best time of the day is to get the most profitable adverts - advertising just a few hours outside of this time can make or break your advertising campaign.

You will learn creative writing tips that help you cook up an exciting advert that literally encourages the reader to find out more. The first few seconds a customer reads your advert are the most important ones.

You will discover how to make life easy for your customer, so that your advert literally begs them to take action, and makes it easy for them to do so. If you forget a few things when placing your "ad" the customer can (and most probably will) discard your advert.

You will be able to apply many of these ideas to your other advertising channels and improve your response rates accordingly. The difference between success and failure (and losing a lot of money in the learning process) can literally fall down to a few key choices you make.

For less than the cost of a fast food restaurant meal you can learn all you need to know and begin to put in place changes that will turn your advertising into a success story.

If you already advertise or are planning to advertise offline then this really is an essential read. Why take the risk? Advertising offline involves real physical costs and planning so you can't afford too many "mistakes" before you throw in the towel. Once your advertising budget has been blown then that will be it.

For anyone serious about their advertising then a small investment in learning this stuff will pay off with handsome dividends. If you are about to place an offline advertisement then invest in your future. "Offline Advertising - How To Do It Correctly" should really be an integral part of your strategy.

You now have two choices.

You could simply go and buy that fast food restaurant meal and hope that your ad works or you could grab this book and apply the strategies to your next advert. Offline advertising can be exorbitantly expensive so why take the risk when real money is involved.

Product details


Customer Reviews

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4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Info! 14 May 2012
By Damian
Format:Kindle Edition|Verified Purchase
I was very impressed right from the first section. You get the impression that the author doesn't beat around the bush and gets straight to the point. That's the kind of style I like. Section one actually begins with one of the best tips I've ever read! I won't give it away.

I particularly enjoyed the section on getting cheap newspaper ad space. It's written with great humour and I can easily see the vast majority of people making the mistakes the author points out. Not me though, not now anyway! Once you've read that section, you'll know immediately how to get your brand in front of the widest audience for the least money. For the price of this book, that is a deal breaker!

The book is absolutely crammed with tips on getting the most out of your advert, your investment that has cost you money. Knowing how often you should place your advert in the paper to get the maximum benefits at the least cost was clearly a great thing to know.

The author clearly knows his stuff, I enjoyed this book and doubtless I'll refer back to it in the future.
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Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Kindle Edition
This is a great book and quite an eye opener to the business of advertisement. I am afraid that I have been one of those people who have paid through the nose for an advertisement. But that is in the past now after reading this very informative book I now know much more about how the advertising people work.

The author gives you many tips and tells you the secret behind the scene in the advertising world. The guidelines to follow are sensible so the next time I am going to buy an ad I will take a whole different approach when I deal with the advertising people and I am sure it will save me lots of money. This book is defiantly a great investment.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I hate trying to organise advertising for my music store. Its boring and potentially extremely expensive and a huge job to get absolutely right.

I love the section about getting cut rate advertising space, great information that the media will not tell you!

I think this book will save me a fortune, as i have already read several sections where I can improve my adverts.

Thanks a lot for a grea book, that will actually do what it says.. Show you how to do it correctly..

Good job.
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Was this review helpful to you?
4.0 out of 5 stars Good solid advice for offline advertising success 25 Nov. 2013
Format:Kindle Edition|Verified Purchase
This very short book is written in a chatty, down to earth style. It contains lots of clear, simple and not-so-obvious advertising advice

If you are considering spending any money on offline advertising, then get this guide and you'll not only save your advertising money but you'll be more effective.

If I was to complain, then I'd say it repeats itself several times. Topics are mentioned once and then covered again later on in almost the same way.

The punctuation and grammar are also a bit flaky. But this is not such a big deal as the book is so useful.

The other point I'd make is that there is no reference (that I could find) to the online world. This is something I found odd these days, even in a book about offline advertising.

Nevertheless, I got real value from this book.

Recommended.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 5.0 out of 5 stars  5 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Advertising And Marketing TIps 29 May 2012
By D. Cohen - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I've done mostly internet marketing so have found this book helpful in showing options for newspaper and magazine advertising. There are lots of useful points in the book including how to refine your headline, knowing your audience, ways to incorporate coupons and places to advertise that you may not have thought about.

I definitely see that a number of places where I thought to market myself were not the best deals and there are ways to test ads before making a larger investment. Sarah knows the industry and I will be using her guide to plan my print media strategy.
5.0 out of 5 stars Nice and Simple Techniques, Well Explained 7 Dec. 2012
By Colmbie - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Offline Advertising is full of dead-ends to trp the novice. This excellent little guide acts as a blueprint for finding and using offline advertising to it's best advantage.
0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book! 21 May 2012
By R. Williams - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Should save me a heap of money, and it will be a resource book that I will refer to often. The author is very knowledgable about offline advertising, and talks about what makes a good headline and hook. She also provides some great strategies on how to buy ad space at below market prices. I learned a lot. This book is an excellent 'nuts and bolts' must read, without having to read a 200 page book to get the information you need.
0 of 1 people found the following review helpful
5.0 out of 5 stars Great information that will save me lots of money 17 May 2012
By Grace Wedel - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
This is a great book and quite an eye opener to the business of advertisement. I am afraid that I have been one of those people who have paid through the nose for an advertisement. But that is in the past now after reading this very informative book I now know much more about how the advertising people work.

The author gives you many tips and tells you the secret behind the scene in the advertising world. The guidelines to follow are sensible so the next time I am going to buy an ad I will take a whole different approach when I deal with the advertising people and I am sure it will save me lots of money. This book is defiantly a great investment.
0 of 1 people found the following review helpful
5.0 out of 5 stars Great Info! 14 May 2012
By Damian - Published on Amazon.com
Format:Kindle Edition
I was very impressed right from the first section. You get the impression that the author doesn't beat around the bush and gets straight to the point. That's the kind of style I like. Section one actually begins with one of the best tips I've ever read! I won't give it away.

I particularly enjoyed the section on getting cheap newspaper ad space. It's written with great humour and I can easily see the vast majority of people making the mistakes the author points out. Not me though, not now anyway! Once you've read that section, you'll know immediately how to get your brand in front of the widest audience for the least money. For the price of this book, that is a deal breaker!

The book is absolutely crammed with tips on getting the most out of your advert, your investment that has cost you money. Knowing how often you should place your advert in the paper to get the maximum benefits at the least cost was clearly a great thing to know.

The author clearly knows his stuff, I enjoyed this book and doubtless I'll refer back to it in the future.
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