Since they added LoveFilm, Netflix, iPlayer, etc. to the 360 it has become the center of my home cinema. I use it to play all my downloaded video files, stream movies and (of course!) play games. I wanted a remote as using the controller all the time was 1) wasting batteries and 2) cumbersome.
After receiving the remote the first thing I noticed was how good looking it is. I have the new slim 360 and the remote has the same piano black finish. It looks really smart. It requires 2 x AAA batteries which were provided in the box - always a bonus!
Within minutes I had set it up to control my TV too so now I only have one remote for the TV and the 360 which is really convenient. The remote doesn't need to be synced to work but it does require line-of-sight. The instructions for controlling your TV with it are in the box and it's a really simply process.
If you use your 360 to play any media then this is a must-buy. My only criticism is that it doesn't replicate the trigger & bumper buttons functionality so you can't skip through content a screen at a time - you have to scroll through the items one by one. This is the only reason it didn't get 5 stars.