- Paperback: 92 pages
- Publisher: Diplomica Verlag (16 Jan 2009)
- Language English
- ISBN-10: 3836664771
- ISBN-13: 978-3836664776
- Product Dimensions: 29.7 x 21 x 0.5 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,578,416 in Books (See Top 100 in Books)
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Why does ‘value innovation’ play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called ‘value innovation’ was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as ‘Blue Oceans’. This blue ocean strategy challenges companies to break out of their current market space. But is this kind of innovation really new and usable for general management consulting? The term ‘value innovation’ is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches? The study will find answers to the questions m
Inside This Book
(Learn More)
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This has been a helpful essay for me. I have been listening to blue ocean strategy on audiobook and use this book as a visual tool to get the ideas.
HOWEVER, this looks and reads like a Master thesis (which I think it is but it is rather unclear) so it lacks depth. The english is not perfect (like mine but the author and I are both non-english so we are excused).
I recommend it for the the case of german consultants and blue ocean strategy. But...I am content that I did not pay the full price....
HOWEVER, this looks and reads like a Master thesis (which I think it is but it is rather unclear) so it lacks depth. The english is not perfect (like mine but the author and I are both non-english so we are excused).
I recommend it for the the case of german consultants and blue ocean strategy. But...I am content that I did not pay the full price....
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
