The book explores how various cultures outside the West have adopted anti-Western views throughout history, with particular focus on Japan during World War II and the modern Islamic world. The authors examine how the West is both demonised and begrudgingly admired at the same time: whilst Western culture is viewed as crude, one dimensional and harmful to traditional values, Western techology and might are vast, and are thus desired. As a result, even the most violently anti-Western cultures felt they had no choice but to copy Western technology in order to "catch up" with the West, whilst simultaneously hoping that they would not internalise Western beliefs behind this technology too much in the process.
The authors also look at how poeple in the non-Western world are often divided into two camps: reformers, who advocate the whole scale adoption of Western values and and practices even if this means abandoning certain traditional values in the process. On the other hand are nativists, who utterly reject the notion that Western values should be emulated in any way, and instead believe that a puritanical "return to the past" is needed to immunise the people from being seduced by the West. The Shah of Iran is given as an example of the former, whilst Islamic revolutionaries are given as an example of the latter.
The authors also note that some cultures can do both relatively well. The Japanese for example successfully built Western industry and military hardware, whilst simultaneously retaining the Samurai Bushido code that drove the Kamikazes. In other words "West for technology and military, our own culture for spiritual and moral guidance". A similar attitude is felt in the Muslim world today.
The book does not have any major weaknesses, but is rather brief, and I felt there was a lot more they could have said. It may also require a slightly more than casual knowledge of C20th history, as there are some concepts and developments that are written of in such a way a knowledge of them is needed to fully appreciate the points the authors are making.
All in all a good effort, which will be enjoyed by most.