This is an elegant, simple book and, rarely for a business book, is written by a man who actually understands the academics and philosophers he quotes. The best nine quid you'll spend this year (Jeremy Hazlehurst City AM
[A] smart, witty book (William Leith Evening Standard
John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book. (Nassim N Taleb The Black Swan
Economics with style as well as substance (Stephen Bayley, architecture and design correspondent Observer
is a characteristic John Kay production. It is a pleasure to read (Howard Davies Financial Times
How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example. (Liam Halligan Spectator Business
An original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'.