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Objections! Objections! Objections! [Paperback]

Gavin Ingham
4.5 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

Jun 2004
What would you give for the ability to conquer objections consistently and effortlessly? In Objections! Objections! Objections! Gavin Ingham, the leading sales performance expert in the UK, brings you a whole host of strategies and techniques you can use instantly to blow away the competition and make more money. Whether you are a sales person, a consultant or a business owner, this book will help you to explode your sales. Learn how to:- * Overcome objections and have them literally disappear * Totally understand what your client really means * Use the client's own words to make your answers bulletproof * Set yourself apart from the competition * Answer common objections with specific set answers * Get the sales edge and maximise your sales performance

Product details

  • Paperback: 142 pages
  • Publisher: Gavin Ingham (Jun 2004)
  • Language: English
  • ISBN-10: 1905225059
  • ISBN-13: 978-1905225057
  • Product Dimensions: 21 x 13.6 x 1.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 426,264 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Motivational, inspirational and educational. These are just some of the words used to describe the work of international speaker and author, Gavin Ingham. Gavin believes that business, sales and personal success should not only be fun but also that you have to "tell it like it is".

Gavin rose from the failure of losing 18 deals in a row to winning business with some of the best known companies in the world. His current speaking engagements include blue-chip clients like O2 and Microsoft and his books are read by individuals, small business owners and anyone wanting to make a positive difference in their lives.

Product Description

From the Author

In today's frenetic business environment most books go unread, their learning unimplemented. With this in mind, I have designed a book that can be read from cover to cover quickly, dipped into at leisure, referred to as a resource, added to for personalisation or merely assimilated a few pages at a time.

This book will reward you with new ideas, strategies and distinctions each and every time that you choose to explore it's pages. Whether you're a seasoned sales professional, you're just starting out in sales or you're a business person looking to improve communications you will find something of value in these pages.

Many sales books talk about objections and objection handling but then fail to put their money where their mouth is and produce a truly useable guide that salespeople everywhere will want to keep on their desks. This is truly achieved in Objections! Objections! Objections!

I know that you will benefit from this book and that it will form a powerful and effective backbone for your sales career. I hope to meet you at one of my seminars, keynotes or programmes one day but in the meantime, go out and sell with passion.


About the Author

For the last 10 years, Gavin Ingham has been helping sales people to explode their sales performance by turning self-doubt, fear and lack of motivation into self-belief, confidence and action. With his inspirational approach to sales performance and motivation Gavin combines commercial experience, personal excellence and communications technologies in delivering personal and business sales success.

From the despair of losing 18 deals in a row to the triumph of his first major deal; this compelling roller-coaster journey to success uniquely qualifies Gavin as an expert in how to maximise sales performance under intense competition. His unique and inspirational perspective and the way he shares it truly demonstrates the power of the individual over external events such as competition, tough markets and personal circumstances.

Gavin is considered by many to be the leading expert on sales performance and motivation in the UK today. He is a true expert, having touched thousands through live programs and reaching every corner of the UK through his online newsletters and articles. Gavin's presentations combine both attitudes and skills and will inspire your teams to go out and take action right away. These dynamic and compelling programs provide both the motivation and the strategies to break through your sales barriers, create a dynamic sales personality and sell more. Focused on the core sales challenges of fear of selling, fear of rejection, fear of presenting and staying motivated, can you afford not to book Gavin now?

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Customer Reviews

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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars Awesomely Brilliant Yet Practical Sales Book ! 11 Sep 2005
After twenty five years in sales last! A sales book that works for both rookies & seasoned sales professionals alike! No waffle or padding either. It's industry non-specific too, so you don't need to work out how it'll work for your sector. Gavin's advice about technique & attitude is sound. Unlike many so called "sales gurus", he's actually been there and done it too. My staff all have a copy on their desk and after years of trying to get them to read what I think they should....they actually dip into it without prompting! Have a look at his website as he's got lots of other great stuff and does in house training & keynote speaking too.I've seen Gavin present to small groups & large alike. My (super critical) sales team are usually very negative about sales training....they keep asking when he's coming back again. Awesome! Only down side? He's from Bradford....never mind.
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5 of 5 people found the following review helpful
5.0 out of 5 stars The Must Have for all Sales Professionals 14 April 2006
Whether you have 10 days sales experience or 10 years this is the best sales tool money can buy. As sales people we have an uncanny ability to overcomplicate the simplest of things. This is the means to uncomplicate them!
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4 of 4 people found the following review helpful
Having been in sales for a good ten years working in different markets and having been on numerous sales courses AND read many "how to" books. It was very refreshing to find a book which was extremely accurate and more to the point and above all helpful! Having actually been on two of Gavin Ingham's courses and finding them extremely good value for money and extremely motivational it was great to have a reference book that I could go to for handy tips and another prospective. I like many others I am sure have often got, lets say "disheartened" by certain conversations or prospective business deals which have gone pear shaped! This book gives you another prospective and great ideas how to get round difficult situations. It's more of a sales dictionary if you like and should be on every good salespersons desk without a doubt.

For anyone just starting out to a ready made sales professional I recommend this book. You won't be disappointed and like me I am sure you will find it a good investment and a book definitely worth having.
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