I am a Graphic Designer personally, but after watching this documentary I have realised that this can be watched by anyone really, whether involved in design or not. Everyone on the globe comes into contact and relies on hundreds of designed objects every day. This film, the second from director, Gary Hustwit shows the creative processes behind some of the objects we appreciate the design of, and other objects that we never really think of as a "designed object" - such as a tootbrush. More interesting for me was the interviews with the designers behind these items, some of the points and ideas they raise in this, really make you think about every area of design and life itself. Featuring people such as Marc Newson, Jonathan Ive, Naoto Fukasawa, Paola Antonelli, Erwan & Ronan Bouroullec and many more, I'm sure you will enjoy the entire film. Besides, there's 60 mins of additional interviews on the disc as well, which are also very good indeed. I would say a must buy for anyone interested by the sound of this topic!