Clean lines simply elegant and understated.
Some may believe that it's minimalism verges on starkness, but the plain white face contrasting with the black features, including meltingly soft leather strap, is extremely attractive to me.
It is described as a "gent's watch," but - what's the female equivalent - "lady"? - as a woman I appreciate this watch for it's clarity and reliability. It is tough, too. The glass is scratchproof - it really is.
If I wanted to change any one fature, it would be to somehow alter the date feature to make it easier to read without disturbing the visual symmetry.