Start reading ON-SITE SEO on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
ON-SITE SEO: Week #5 of the 26-Week Digital Marketing Plan [Edition 3.0]
 
 

ON-SITE SEO: Week #5 of the 26-Week Digital Marketing Plan [Edition 3.0] [Kindle Edition]

David Bain

Kindle Price: £2.05 includes VAT* & free wireless delivery via Amazon Whispernet
* Unlike print books, digital books are subject to VAT.
Borrow this book for free on a Kindle device with Amazon Prime. Learn more about Kindle Owners' Lending Library.
Join Prime to borrow this book at no cost.
The Kindle Owners' Lending Library gives you access to thousands of books, including New York Times bestsellers, to borrow and read for free.
  • Borrow a book as frequently as once per month
  • No due dates — keep books as long as you like and return them when it's time for something new
  • Read on any Amazon Kindle device

Amazon Prime members also enjoy:
  • Unlimited streaming of thousands of popular movies and TV shows with Prime Instant Video
  • FREE Two-Day Shipping on millions of items, with no minimum order size

For more information about the Kindle Owners' Lending Library visit our help page.

Kindle Summer Sale: Over 500 Books from £0.99
Have you seen the Kindle Summer Sale yet? Browse selected books from popular authors and debut novelists, including new releases and bestsellers. Learn more


Product Description

Product Description

In this book I will be writing about the 12 key considerations of on-site SEO and why they are so important for your business.

1. Efficient and valid code

This was covered partially in ‘website framework’ our last book but in this book we will go a little more in depth here. It is very important to know that your code is not spitting out too many files and loading everything in the order it should.

2. Keyword Rich Navigation

That is your internal linking structure. If you are linking to another page on your website you need to be linking to it with a keyword phrase in the right form and in the correct manner to get the most ‘link juice’.

3. Keywords in URLs

Website URLs should have keyphrases included in them, but not overly aggressively. Only certain words are needed here which we will discuss later how to judge, and even do it automatically in this book.

4. Page Title Format

Your page title format is what is first seen when your page gets picked up by Google (It is the blue underlined text). The composition of the page title format is very important and needs to be done properly to get ranked well.

5. Meta-description format

This is underneath your title on the search results and should be 160 characters or less. These need to be unique, different for each page and should also contain certain keywords and long tail keyphrases you might be targeting. This book will be going over several different ways to format this to the optimum standard.

6. Good Use of Heading Tags

Heading tags are those within a documents source code. These tell the ‘bots’ that crawl your website, how important a certain heading is and if formatted correctly can point them in the right direction.

7. Proper Use Of The ALT attribute

The ALT attribute is a very little used bit of code that is used on images in your site. Effectively telling the bots what the image is about. If these are properly used they could end up being a whole other source of traffic for you.

8. Rich Snippets

These are a more recent addition to the SEO world. These are extra bits of code that can be added to your site to tell the search engines that a particular piece of content is there.
For instance if you have a phone number on your site, you could have a bit of code that let’s them know this. This goes for addresses and other bits of specific information that needs to be highlighted.

9. No-Follow Attribute

This was popular quite a few years ago but still has relevance today. This is a way of telling search engines not to give any ‘juice’ to a particular link. This is how to tell the search engines what are the important links and the not so important links. There are a few details needed here so I will show you how to determine this for your links.

10. Good Canonicalization

This word in layman’s terms is concerning URLs and the correct URL for a page. Canonicalization is an internal content duplication issue which is created when the same page or content can be accessed from different URLs.
For example if a page has multiple search paths from links all over the web the search engines will be confused. The original and most authoritative URL should be declared. I will explain exactly how to not let this happen by showing the search engines which is the canonical version.

11. Hreflang tags (If needed)

These are tags that you use if you are targeting international customers. These show search engines your headings in different languages and countries that you are targeting. (For instance you could separate between the UK and USA)

12. Using Google Webmaster Tools

You need to submit your website to Google webmaster tools and learn how to use it. I will show you exactly how this program can make your life a lot easier when it comes to your webmaster duties.

Product details

  • Format: Kindle Edition
  • File Size: 918 KB
  • Print Length: 42 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Purple Internet Marketing; 3 edition (3 Nov 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00GFYF43I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #581,022 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

David Bain was born in Glasgow, Scotland, UK and educated at Napier University in Edinburgh (where he completed his MBA). He started making a full time income on the internet back in 2004, and after providing search engine optimization services for several businesses he began to offer online marketing training seminars. Since then he has also conducted training for the Institute of Direct and Digital Marketing. His 26-Week Digital Marketing Plan series evolved as a result of his face-to-face training, with his initial training product being a set of DVDs and workbooks which were released in 2008. Over the past few years he has updated his training materials to include Kindle books, audio books and video training on his members-only website. David has held senior managerial positions at international marketing agencies Greenlight and MEC. He is also Editor and Founder at Digital Marketing Monthly magazine.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category