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Review So it's interesting to note that O.M.G.! frequently finds the Yorkshireman attempting to step outside his self-created reputation for a goonish formula. This isn't to say that he doesn't often do precisely what's expected of him. Woo Boost, the opening track and recent single, has doubtless proved a dancefloor detonator already, but brings not a single new idea to the table. Elsewhere, it's easy to identify ways in which this hour-long album could have been edited: Scareware is simplistic cheese, and wouldn't be missed.
Rusko didn't get where he is today by being unskilled and unversatile, though. Hold On, a swish if forceful slab of early 00s-style breakbeat garage, features the unlikely choice of Amber Coffman from Dirty Projectors supplying airy vocals; she sounds as given to this as to that band's hybrid indie, and is O.M.G.!'s most fruitful guest. Further on, Rusko steps back another decade again: Kumon Kumon's spirit is closest to the pitched-up hardcore rave that dominated the early 90s (and had would-be aesthetes of electronic music holding their noses in much the same way 'wobbler' dubstep does in 2010), while the prosaically-titled Raver's Special weds hyperactive house piano to Daft Punk-recalling vocoder vox.
O.M.G.!, while a bitty and roughshod album, features deviations from type suggesting that Mercer will go on to do more for dubstep than get it pumping from student nightclubs and tricked-out hatchbacks. --Noel Gardner
Find more music at the BBC This link will take you off Amazon in a new window
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