I discovered Po Bronson when reading "Bombardiers", his Michael Lewis like account of the trading floor but far more hilarious and with more attention being paid to the characters and inner self of the main protagonists. Mr Bronson repeats this anthropologist in a "study" of Silicon Valley. He observes the City species - Valley immigrants, intra-Valley migrants, Vallgroupies and Valley affiliates (NY banks, unwitting investors). In a series of portraits, I felt the Valley was as mad as I could have imagined it. But as this book tells you, you can't imagine the Valley - you "do" the Valley.
Bronson introduces us to the kid-programmers intent on making their code triumph (never mind profitability?), the aspiring French entrepreneur getting funding on the edge of starvation and stranding, the CEO's Calvary during the flotation process, Yahoo!'s Filo bumped out of his below-desk sleeping place (he did pay the rent but can't file his in-tray any longer), the shallow salesman and, Gilder, the idealistic futurist in search of any validation at all of his visions. Of each figure, Bronson brings us the hope, misery, undying belief in self, fatalism in rejection and above all the urge to be there, to try to "make IT". Thoroughly enjoyable, this book is a great read and gives some practical insights into the travails of setting up one's internet business.