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Nudge: Improving Decisions About Health, Wealth, and Happiness
 
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Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardcover)
by Richard H. Thaler (Author), Cass R. Sunstein (Author)
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'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.' --Michael Lewis author of The Blind Side: Evolution of a Game and Liar's Poker

Aditya Chakrabortty, The Guardian, 12th July 2008
"by seizing on 'Nudge' - the Tory party has projected itself as being the one with the fresh ideas."

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