- Paperback: 320 pages
- Publisher: Penguin (5 Mar. 2009)
- Language: English
- ISBN-10: 0141040017
- ISBN-13: 978-0141040011
- Product Dimensions: 19.8 x 12.7 x 2 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (110 customer reviews)
- Amazon Bestsellers Rank: 2,082 in Books (See Top 100 in Books)
Nudge: Improving Decisions About Health, Wealth and Happiness Paperback – 5 Mar 2009
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently Bought Together
Customers Who Bought This Item Also Bought
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your e-mail address or mobile phone number.
More About the AuthorsDiscover books, learn about writers, and more.
'All the rage ... the issue is not "to nudge or not to nudge"; it is how to nudge well' -- Matthew Taylor, Daily Telegraph
'Hot stuff ... an idea whose time seems to have come' -- Bryan Appleyard, Sunday Times
'Hugely influential .... choice architects are everywhere' -- Andrew Sparrow, Guardian
'Hugely influential .... choice architects are everywhere'See all Product Description
Inside This Book(Learn More)
Browse and search another edition of this book.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
Drinking Pernod in Paris watching the Seine and the world flowing by makes you feel good enough to take a whole duty free bottle of the stuff home with you. Which if you've ever tried it, you'll know is a big mistake. Pernod tastes good in Paris, or maybe elsewhere in France, because we Brits like not so much the actual drink as the context in which we consume it. But at home...
Context is the main theme of Thaler and Sunstein's `Nudge'. The authors believe that by organising the context of a situation or environment where choices have to be made that those choices can be influenced in positive (or negative) ways. Enough has already written about this book for me not to go on for too long about it. Published mid-2008, it's become the book for public service and care organisations to read and quote from - and act upon, no doubt - liberally.
But for me it's the sort of book that agency planners will have on their desks and from which they'll stick neat little quotes on their PowerPoint presentations. Like something from Gladwell's Tipping Point or Blink.
There are some lovely opening touches in this book. Such as the default setting on phones which leads most people to believe this is the `best one', the one which the manufacturer `recommends', so they leave the settings be. In the same way, a default option which automatically enrolls workers into an employee healthcare scheme or pension fund, rather than through coercion, also works well. It demonstrates the innate inertia that human beings have at heart.Read more ›
No new concepts are introduced in this work - okay, I hadn't heard about 'libertarian paternalism' but even that is only a new name for a very old concept - think about Milton Friedman and you're not far - and 'choice architect' is nothing but a fancy name for what designers do since forever - be it store designers, systems analysts or commercial managers.
You don't believe me? Well, here's a list of topics from the book. See if they really sound new to you:
1. Arrangement of items in a cafeteria (read: any restaurant or shop) influences the choices made by customers. Doesn't explain how, though it's perfectly obvious that it does.
2. Although 'pure' free market followers believe that perfect information will be used by people to make perfect choices, many people just can't or won't. The authors call these people 'Humans' and 'Econs' to those people who make perfect decisions.
3. Biases such as anchoring, availability, representativeness, status quo, framing (think about lawyers) and the feeling of loss being higher than if you win something.
4. Clocky is a vicious little wake-up clocks that runs around your bedroom until you get up and shut it down.Read more ›
The first section sets the scene for why nudges - policy interventions that encourage rather than mandate certain types of behaviour - may be necessary. So it builds up the argument for why we aren't the rational self-maximizers that economics has tended to assume we are. This section includes a useful run-through of some of the key heuristics and biases that have been identified and what kind of outcomes they result in. This does provide a pretty good overview of some of the major factors like anchoring, availability, representativeness, loss aversion and so on. It also stresses the importance of the design of choice, or choice architecture, and that in many cases there is no option to be 'neutral' - some kind of structure of choices has to be offered.
The second section is about financial issues, so much of this is familiar ground if you know much about recent pension reform. Still the points are worth reiterating. If you auto-enrol people into a pension most tend not to opt-out. Whereas if you don't auto-enrol many don't join. This, combined with what non-savers say themselves, suggests that non-savers aren't making a rational choice not to save. People also adopt naive diversificaton strategies - the equity content of their asset allocation (if they have made an active choice) will be heavily influenced by the allocations of the funds on offer (and what stocks are popular at the time) and what's more people don't tend to shift their initial allocation. Also it seems pretty clear less in more in fund choices - too many options puts us off choosing.Read more ›
Most Recent Customer Reviews
A bit too academic for my taste, but some interesting stuff nonetheless. Heavy going in places, but I will perseverePublished 2 months ago by paul goodlad
Virtuosity is reached when the artisan can detatch from the rulebook and be playful with the medium at hand. Read morePublished 2 months ago by T. C. Hole
The key to embracing Choice Architecture / Nudge is to acknowledge that the way we frame a question *always* influences the result, so the responsible thing on everybody's part is... Read morePublished 2 months ago by George L.
Nudging needs a target to where to go. The target is a supposed "improved" human being. So nudging is a just a "soft" method to carry towards the target. Read morePublished 2 months ago by maurizio
I haven't finished this one yet. But it has instantly resonated with me. The writing style is very plain English, alternative view-points are always acknowledged and examples are... Read morePublished 3 months ago by Amazon Customer
Look for similar items by category
- Books > Business, Finance & Law > Economics > Microeconomics
- Books > Business, Finance & Law > Management > Management Skills > Decision Making
- Books > Health, Family & Lifestyle > Psychology & Psychiatry
- Books > Health, Family & Lifestyle > Self Help > Practical & Motivational
- Books > Society, Politics & Philosophy > Government & Politics
- Books > Society, Politics & Philosophy > Social Sciences > Sociology