I saw this band in a tiny little venue in Stoke-on-Trent a year ago, and fell in love with them immediately. I obtained the split 7" they made with Slow Down Tallahassee, and over the course of the next few months played it to death and waited with decreasing patience for their debut album. Once it arrived, I was pleased and a little surprised to find that it was not crushed by the weight of my expectations, but rose to meet them with great panache.
Standard Fare are not a band looking to push the envelope of indiepop, but rather to define the genre. They know when to jingle and when to jangle, where to trade the plaintive girl vocal for the sweet boy vocal, how to balance melancholy lyrics with chirpy music - all the tricks of the genre's greats. This means that, whilst they will often remind you of every indiepop band you ever loved, they remain fresh-sounding and exciting.
Certain standout tracks - such as 'Philadelphia', 'Fifteen' and 'Dancing' - showcase their art best, along with their knack for lyrics that are at once personal and universal. That said, the quality does not dip as the album progresses, and you may find yourself keen for another run-through as the last song ends.
This is a must have for people who want to hear their beloved indiepop done better than it has been for years. Make space on your shelf and in your heart for your new favourite band.