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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs [Paperback]

Geoff Livingston , Brian Solis

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Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  26 reviews
17 of 20 people found the following review helpful
1.0 out of 5 stars Now is not worth buying 10 May 2008
By S. Naughton - Published on
Unfortunately Now is gone is not worth buying. It's a book that should have been a pamphlet. The essence of the book is barely a chapter's worth of meaningful material. The book belabors the same point over and over and yet provides little insight into the greater media landscape. I found the book to be a painful read and yet I slogged my way through more out of my own dedication to the topic than the hopes of finding something meaningful. The most interesting part of the book is the last chapter which is a series of interviews with other people. Again, it is from these interview that the author draws much of the material for the book.

If you are truly interested in the topic of social network's impact on media and society check out "Groundswell" published by Harvard Business Press.
5 of 5 people found the following review helpful
4.0 out of 5 stars Now Is Gone a Must Read for Today's Entrepreneurs and Executives 12 Nov 2007
By Lewis Green - Published on
Geoff Livingston's Now Is Gone is a must read for those business people who want to stay out in front in marketing and communications with their customers. This is a primer that explains the importance and the value of social media. As a business person whose use of social media is responsible for 40% of my business growth in the past year, I urge you to read this book and to begin to imagine how Social Media can be part of your strategic plan.
1 of 1 people found the following review helpful
5.0 out of 5 stars If You Have Been Marketing For A Few Years, You Are Probably Out of Touch 10 Feb 2008
By Warren L. Whitlock - Published on
Format:Paperback|Verified Purchase
The world is changing fast.

The marketing principles are the same, but the implementation has got to be different.

For a period of time during the last century, big budgets and mass media gave us the illusion of control, we knew that we couldn't force people to talk about us but hoped they would talk about what we planted in the conversation.

Today, that illusion is gone. Customers have more ways than ever to bury you if you don't treat them right.

The good news is, if you treat them right, join the conversation that they WANT to have with you, you can leverage this free power to more profits.

Read "Now is Gone" and stop hanging on to those illusion.
1 of 1 people found the following review helpful
4.0 out of 5 stars Fun, easy, QUICK read! 30 Jan 2008
By Jake McKee - Published on
I met Geoff Livingston, author of the new-ish book Now is Gone, at BlogOrlando back in September. He was a great guy, very passionate about his work, so I was excited to read his new book.

The key word here is "quick". This book is a fast, easy read; something most business books don't tend to be. I'm generally a slower reader than most, so the idea of reading a business book cover to cover typically makes my brain hurt. When I started reading this book, however, I was surprised how fast I was making it through. For a book meant to help people understand the basics, this is an admirable trait.

Each chapter in the book is broken up into nice chunks, each with it's own header. This really helps quicker reading, as well as "in and out access" (being able to pick it up, read a few pages between meeting, and put it down again... rinse, repeat). The last 50 pages or so is a collection of interviews with industry interviews that Geoff recycled from his blog. These interviews add a huge amount of credibility and reality to the content you've just read in the rest of the book.

The only real issue I have with this book is that it feels a bit rough in its writing (style and editing). Not so much that it's hard to read, but enough that it might be a hit to credibility to some readers. It's not surprising that this issue exists, considering that the time-to-market of this book was tiny...which means that the content is also extremely fresh and relevant. All in all, I'd far rather see a fresh book than a perfect book.

If you're looking to put a book in front of a client/colleague/executive that helps them understand what this social media space is all about and why they need to pay attention to it, this is a fantastic place to start. Great work, Geoff!
1 of 1 people found the following review helpful
5.0 out of 5 stars Now is Gone: The Perfect Gift for Senior Management 28 Dec 2007
By Jane Quigley - Published on
Format:Paperback|Verified Purchase
Many senior executives feel out of the loop with social marketing - they don't understand its application, have privacy concerns and think that it's addressing a younger demographic. What they aren't listening to is the conversation that their customers are trying to have.

I've been giving copies of Geoff Livingston's "Now Is Gone" away to both clients and my senior management - it educates the reader in a straightforward, non-patronizing way, while giving great insight and direction on navigating this new marketing reality.

As someone who is also creating/executing social media strategies for clients, it has tremendous value to me. I find myself rereading certain sections to help me refocus on the basic principles of community building when I'm caught up in a new project.

Both Geoff Livingston's and Brian Solis's (who wrote Now Is Gone's killer introduction - "Engage of Die" indeed!) blogs are on my daily must-read lists (as well as the other media they both produce) and the value that they offer through their various channels is focused in the writing of this book.
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