Selling skin whiteners, shampoos, lipstick and other products with potentially dangerous ingredients to youth all over the world continues an unfortunate corporate pattern of placing greed over safety and responsibility. Meanwhile, the problem is not just corporate decision-making. Too many consumers continue to accept cosmetic industry propaganda, ignoring the science that says that many of the products we are using to beautify ourselves are poisonous to us and to our offspring as well.
Stacy Malkan's book, "Not Just a Pretty Face," offers an insider's view of the five-year campaign by environmental and health groups to pressure the U.S. cosmetics industry to use safer ingredients. It is a fast read, but very well documented. And the best part is that it does not end by leaving us in a pool of anxiety, scared to touch even a bar of soap.
Readers are uplifted by stories of mothers who organized and fought back on behalf of their children, activists from Women's Voices for the Earth who dressed up as "Miss Treatment" to publicize their concerns, and San Francisco teenagers who wore prom dresses and combat boots at their "Project Prom" rally in Union Square to declare their war on toxic chemicals.
I'm going to order a copy for all of my cosmetics-obsessed younger relatives this holiday season, and you should, too. Even if the only products you use on a regular basis are deodorant and shampoo, you cannot afford to miss this expose on how toxins are hurting our health and the health of our offspring.