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Not Cool: The Hipster Elite and Their War on You Hardcover – 18 Mar 2014

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Product details

  • Hardcover: 257 pages
  • Publisher: Crown Forum (18 Mar. 2014)
  • Language: English
  • ISBN-10: 0804138532
  • ISBN-13: 978-0804138536
  • Product Dimensions: 16.3 x 2.7 x 24.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 715,775 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By Kate on 8 July 2014
Format: Hardcover Verified Purchase
AWESOME!! Love Greg Gutfeld's way to teach with humor
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 684 reviews
73 of 84 people found the following review helpful
Sat down to read for an hour, and read it in one sitting ... 28 Mar. 2014
By Joanie - Published on Amazon.com
Format: Hardcover Verified Purchase
I used to think Greg Gutfeld was an idiot. That just goes to show you that you should never form an opinion about anything based on friends' comments without learning about the subject on your own. My first real introduction to him occurred when The Five replaced Glenn Beck in Fox's early evening lineup. Gutfeld's participation in The Five proves him to be among the most insightful pundits on the planet.

His unique brand of 'punditry' (especially as evidenced through the pages of 'Not Cool') is down-to-earth, common-sense-based observation, often of those people and events that are simply accepted as being 'the norm'. Gutfeld teaches us that 'the norm' is too often imposed upon us rather than being a part of a natural 'evolutionary' process.

Greg's commentary is courageous in its refusal to acknowledge politics' sacred cows, and his demeanor in informing us lacks the pomposity of so many others on the right. He has the depth of a Bill Buckley without the verbosity. He talks with us as if he were sitting in our livingroom discussing the sorry state of the world, over a beer. And his candid irreverence is endearing.

When I was reading Not Cool in our study (the 'cool' term for what used to be called a 'den'), Gutfeld's quick, dry, sarcastic wit, in virtually every paragraph, had me consistently laughing out loud to the point where my husband yelled in from the living room, 'Are you reading Dave Barry again???'

I am tired of being talked down to by both liberals and conservatives alike. Tired of their condescension and arrogance. Gutfeld isn't arrogant. He's frank. And his microscope is accurate and unforgiving ... exactly what the American public needs at this watershed moment in history.
254 of 312 people found the following review helpful
Turning Cool On Its Head 18 Mar. 2014
By Kate Fredericks - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I have been a fan of the Gutfeld Institute of Rational Brain Activity for several years now. Writing this review will probably be one of the hardest reviews I've written in Amazon. Taken on its surface, Greg takes on just about every form of lunacy, pop culture, crazy Hollywood "stars," crazy dictators, crazy Hollywood talking heads, all of the news networks, several crazy representatives of different cultures which make up our society, fracking, Obamacare, the American society as it stands today, and if I named everything, that would be my review!

I cannot tell you how much I laughed at various phrases he uses to describe totally ridiculous things people who should know better say or do throughout his stories. The Chapter on Hugo Chavez nearly made me pass out.

I know intelligence when I see it. And from the first day I saw Greg on Red Eye, I knew he was a whole lot smarter than he let on. Greg is that very rare person who has the ability to see through all the BS going on around him, ferret it out, and somehow not only make it make sense, but make sense in a way that make liberals blow flames out of their ears and leave conservatives wondering if he's on their side or not.

Nevertheless, his grasp of today's youth, today's average social network surfer, today's COOLness and how upside down society is becoming because of it, is so spot on, it's like he took a million post it notes, somehow put them in order, and actually makes sense how this invasion of the quantity vs. quality social scale came to be. Then, somehow, he uses his snarky wit and crazy/sane verbiage to bring it all together and MAKE SENSE! A dry fact-filled book would sit on a shelf and collect dust.

Greg reaches out to today's youngest generation whose parents are so busy working, taking part in social media, keeping the kids busy in after school activities, because THEY are as confused as their parents. Somehow they manage to find down time, Yoga, the Gym, book clubs and possibly the more necessary wine clubs, to get in their free time trying to rest up to do it all over again tomorrow.

His comments and additional stories about SO MUCH STUFF COMING IN TODAY are critically relevant. The fact that EVERYTHING has become politicized, making the field much more muddy, makes his effort to let us know COOL is not (or should not be) our ultimate goal in life. As some of us watch things sag, more and more, not seeming to have an engine to run it or a rudder to guide it, it seems like everything depressingly has no direction. Sort of like algebrabraic equations no longer equal anything. He pushes back, pointing out how dumb it is that we are caught in this sad maze of who to blame, what to do, where to go, how to get it, turns it on its head and points his finger at the who, what, where, and why and in very plain and colorful language, accurately puts the blame where it belongs (on us!!! :-0 ). WE make decisions every day that affect our families, our friends, our parents, our children and buy INTO this crazy society that COOL is, indeed, COOL, and we must attain it at any price. Of course, when he says it, over and over again, it is funnier and full of biting wisdom.

Greg is asking us to wake up out of our stupor, and perhaps on any Hollywood award night, maybe we should NOT be glued to the empty-headed nonsense going on in the media, and turn it BACK to where it belongs: TOWARD THE FUTURE OF OUR CHILDREN! GET INVOLVED IN POLITICS - HELP BRING BACK ALL THAT WE'VE LOST! DO SOME RESEARCH AND SUPPORT A GOOD CONSERVATIVE ORGANIZATION THAT WOULD PASS THE TEST OF THE GREG GUTFELT INSTITUTE of RATIONAL BRAIN ACTIVITY!! We can do this!!! And Greg is at the head of the line!!

Our priorities are hideously twisted, Greg's entire book shouts that out. We MUST read this book carefully to find out HOW, while there is still time left, we break the hold that money, technology, fashion, peeking into other people's lives via reality TV, and ANYTHING Hollywood is trying to sell us in general, has on us, that we check out the Constitution, check out the business pages now and again, and most importantly, get educated on religions, groups of people, those living on assistance, government hand outs, and the most important thing given to us of all: FREEDOM! We live in the best country in the world and we let these false-faced nutballs in the media dictate our lives!

Now he is on FOX NEWS NETWORK ON The Five (at 5:00 p.m.Monday through Friday), a brilliant addition to the team, still has his fun on Red Eye (also on FOX News Network), has written his (I think) 2nd full book (Edit: 3/21/2014 - I stand corrected - Dana said today on the Five that this is his SIXTH BOOK - my most humble apologies to the author), is winning the respect of no less than Bob Beckel (not an easy thing for a guy like Greg to do!!), is turning up on Bill O'Reilly, and is on his way to becoming one of the great thinkers of his generation (seriously!).

This book has much more meat to it than the last book. I think it could have been cut into four books, with more factoids added to educate the masses to the mess this country is currently wallowing in. Greg Gutfeld is one of those writers who can, in one sentence, cut the lies out of the mouths of (fill in the blank) and tie it up in a bow so funny, you might have to go back and ponder what he said for several days.

I don't like my own review, even though I've been at it for two days. I can't catch Greg's amazing ability to cut through all the BS handed to us every day and somehow have it make sense and make it edgy and funny at the same time (funny as in funny rational). So, go out and buy his book. NOW!!!!! His numbers will make him lots o' money, yes. More importantly, it will show the Hollywood COOL and the Washington D.C. COOL and the campus COOL people that we have their number. While Hillary and Obama danced, four of our best men died in Benghazi. Just this week, while they danced again, the Crimea section of the Ukraine was stolen and taken away by Putin. On the international front, things do not look good. On the National front, things don't look good. WAKE UP, AMERICA!! While the cat's been away, the mice have been carting out little pieces of what made this country the exceptional nation it WAS.

NOT COOL is one of the finest relevant books on the state of our world today. Greg has the intelligence to pull it all together, the thick skin not to care who he skewers (they deserve it), a vast range of observations and knowledge to pull from, and a slightly self-deprecating way to end it. One thing I know, you will learn much you did not know when you started Not Cool. I will be keeping this one near me as a reference guide to the Not Cool and don't know it crowd!! Five stars for a book well done, Greg Gutfeld! Very, very cool book! No, having heard Greg say today (Edit - 3/21/2014) on The Five that Greg thinks cool is actually evil (in terms of its collective effect on society) - very, very, GOOD book!
20 of 24 people found the following review helpful
"Not Cool" a pretty cool book! 18 May 2014
By Lewis Eden - Published on Amazon.com
Format: Kindle Edition
I strongly agreed with Gutfeld's premise; that is, that the "hipster elite" have way too much influence on our culture, morals and politics. I wholeheartedly agreed with his view that it's really the uncool everyman who truly makes the world go and provides the blessings that everyone enjoys (including the hipster elite). But after several chapters of his rant against the cool, it begins to sound like a long gripe session coming from a somewhat embittered curmudgeon. In making his case, he throws in a lot of unneeded profanity and off-color humor, which gives the impression that he's trying to sound "cool" himself while disparaging the elite. He also has a chapter where he provides examples of uncool people who have stood up against the elite. For some reason, he includes in this list a lot of rock and rap singers that I never heard of. It's not until the last chapter that he lays out why it's not necessary to be cool, and this became the best chapter in the book. A good book, but could have been better.
83 of 109 people found the following review helpful
Excellence, as usual... 18 Mar. 2014
By tmi3rd - Published on Amazon.com
Format: Hardcover Verified Purchase
One of the tougher things to do today is to dissect where the fault lines are in culture that have caused American society to fracture as it has. Gutfeld offers his astute analysis in a fashion accessible not only to adults, but to teens and college-age kids who may need it more than the adults do.

As the Second Disco Era draws to a close, I look forward to my kids reading this. Without preening moralization, Not Cool points out the self-destructive behavior that has been idyllized in modern American society, and offers refreshingly simple antidotes to it... while pointing the reader to the ultimate coolness in rebellion: individualism.
64 of 86 people found the following review helpful
Review of Audible version 18 Mar. 2014
By Kat - Published on Amazon.com
Unlike some reviewers here I'm actually listening to it before I comment :) Great book. You won't be sorry. After all, all the cool kids are reading it :)
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