Packaged like a brown cardboard box, with a weight on the front and `this side up arrows' on the back, this book is incredibly clear and simple, and equally successful for all its simplicity. Very brief timeless text on the left hand pages is accompanied by childish pictures (think Miffy with softer lines) on the right hand, portraying the a rabbit and his box. And overlaid in red, where appropriate, is the shape the box is taking in the rabbit's imagination. For example, on the first page the question is asked "Why are you sitting in a box" [black and white picture of rabbit in box] and over the page, the text reads "It's not a box" and in red we see rabbit's racing car. And so on. Rabbit uses the box for many adventures as a hot-air balloon, an elephant, a robot, and each time the child reader will enjoy describing how the not-a-box is being used this time. Charming, eye-catching in its sparsity and suitable from about a year.