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Product Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how–to guide––a practical manual for nonprofit staff written in non–technical language––prepared by experts in the field based on real–life experiences and case studies.
From the Inside Flap
ePhilanthropy is an ongoing process of communicating, educating, cultivating, and soliciting nonprofit supporters to build and enhance stronger relationships. It has become such a powerful tool that many of the most seasoned professionals have not only learned new skills but have also completely reevaluated how they approach almost every aspect of fundraising.
Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods.
Nonprofit Internet Strategies covers the five key ePhilanthropy strategies that have led many nonprofit organizations to succeed:
- The Relationship: Integrate All Supporter Messages
- Give Supporters a Reason to Visit You Online
- Interact with Supporters, Don′t Just Send Messages
- Communicate Using Multiple Methods
- Assess and Improve Performance
Featuring an impressive group of international contributors addressing global applications, this excellent how–to guide is based on real–life occurrences and case studies demonstrating proven, practical ways to use the advantages of the Internet in all areas of public awareness and mass communications. Readers will benefit from the successes and failures of other organizations that have sought to define and develop fully integrated approaches to online and offline applications for the Internet to:
- Advance their causes
- Inform their public
- Raise public confidence and trust in their mission and vision
- Engender gifts, grants, and contributions, as well as new advocates and volunteer supporters
Nonprofit Internet Strategies is a powerful tool for nonprofit managers and everyone leading a nonprofit organization in marketing, communications, and fundraising, as well as information technology.
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Although fundraising and relationship building have always been dynamic endeavors, no change has demanded or received more attention in the past several years than the arrival of ePhilanthropy, or the use of the Internet for philanthropic purposes. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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45% buy the item featured on this page: Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success£20.49 |
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27% buy People to People Fundraising: Social Networking and Web 2.0 for Charities£20.39 |
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16% buy Digital Giving: How Technology is Changing Charity£7.00 |
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12% buy The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships £9.79 |
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